China Resources Snow Breweries 嘅作品 Nong Li 啤酒包裝

由設計師 China Resources Snow Breweries 創作嘅 Nong Li 啤酒包裝係備受推崇嘅 2025 A' Design Award 白金獎得獎作品，獲獎類別為包裝設計。

白金包裝· 2025

Nong Li 啤酒包裝

由 China Resources Snow Breweries

客戶: China Resources Snow Breweries

包裝類別嘅 A' Design Award 白金獎得獎者

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經驗證嘅獲獎者

驗證設計 #163373 嘅獲獎狀態

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色彩

設計

關於 Nong Li 啤酒包裝

農醴係一款以中國古代仰韶文化為靈感嘅啤酒包裝設計。酒樽嘅造型取材自雙耳泥魚——一種繪有鯢魚紋樣嘅彩陶器皿，喺嗰個早期文化中用嚟盛載酒。設計將黑陶工藝同傳統玻璃形態結合，深色樽身可以保護啤酒免受光線同溫度變化嘅影響。幾何紋樣不單增添視覺趣味，仲提供穩固嘅握持手感。樽蓋描繪咗中國古代敬酒禮儀嘅四個步驟：嚐、獻、酬、酢。

榮譽認可

關於A' Design Award 白金獎

Nong Li 啤酒包裝是 A' Design Award 白金獎得主，這是授予真正卓越、優雅和宏偉設計的極具聲望的認可。白金獎得主是創造的奇蹟，是智力創造力極限的見證，展現出其設計師無與倫比的專業精神和天才。這些設計被期待成為定義一個時代的美學、造福社會、並拓展藝術、科學、設計和技術界限的最負盛名的作品。Nong Li 啤酒包裝展現出超凡脫俗的卓越水準，以其有益而寶貴的特質毫無疑問地讓世界變得更美好。Nong Li 啤酒包裝是一件贏得 A' Design Award 白金獎的作品，它喚起慾望，啟發人心，令人愉悅，並迸發出巨大的喜悅。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
尺寸同包裝: product dimensions, 355 mm x 355 mm x 120 mm
標籤: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
生產技術: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
設計挑戰: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
研究: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
靈感: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
項目時長: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
操作流程: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
團隊成員: Qiguang Li, Celine Zhou, Yan Yang