Guo Cui Wu Du 中國白酒 by Xiongbo Deng is a highly esteemed winner of the very prestigious 2023 A' Design Award 白金獎 in 包裝設計 Competition Category.

白金包裝· 2023

Guo Cui Wu Du 中國白酒

by Xiongbo Deng

Client: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.

A' Design Award 白金獎 Winner in 包裝 Category

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Verified Award Winner
Verify Award Status for #141597

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guo Cui Wu Du 中國白酒

這款白酒產品名為國粹五毒，產自中國河南省。該酒由五種中藥材浸泡釀製而成。市面上的競賽或多或少都含有一些釀造過程中留下的渣滓。相較之下，該產品最大的賣點在於，透過多重工藝，讓酒液純度接近零雜質狀態，給消費者更強的安全感。因此，設計者確定了“清潔度”。作為包裝設計的基調來體現最大的特色。

The Recognition

About the A' Design Award 白金獎

Guo Cui Wu Du 中國白酒是 A' Design Award 白金獎得主，這是授予真正卓越、優雅和宏偉設計的極具聲望的認可。白金獎得主是創造的奇蹟，是智力創造力極限的見證，展現出其設計師無與倫比的專業精神和天才。這些設計被期待成為定義一個時代的美學、造福社會、並拓展藝術、科學、設計和技術界限的最負盛名的作品。Guo Cui Wu Du 中國白酒展現出超凡脫俗的卓越水準，以其有益而寶貴的特質毫無疑問地讓世界變得更美好。Guo Cui Wu Du 中國白酒是一件贏得 A' Design Award 白金獎的作品，它喚起慾望，啟發人心，令人愉悅，並迸發出巨大的喜悅。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates to a zero-impurity state, which gives consumers a stronger sense of security.
Dimensions & Packaging: Width：130mm x Depth:120mm x Height：300mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packing design, Illustration
Production Technology: To give the feeling of cleanliness, a blue transparent glass bottle is designed as the container; and the label printed with the product name is separately displayed by being hanged on the bottle cap.
Design Challenge: The most difficult point is that designer hope to keep the simplicity and transparency of the bottle as much as possible. Finally, designer creatively put the product name and other information on the bottle cap.
Research: Designer find that Chinese Baijiu is criticized for its design, which is very rustic and backward. At the same time, traditional Chinese medicine also suffered the same treatment, so when designer
were asked to do packaging design for such a Baijiu with both factors, designer hoped to break people's inherent cognition of these two factors and let people enjoy a different Oriental beauty.
Inspiration: Ancient oriental philosophy and aesthetics.And some Chinese martial arts novels have brought us inspiration.Designer will find that the final appearance confirms what designer said.
Project Duration: The project started in June 2018 in ShenZhen and finished in August 2020 in ShenZhen.
Operation Flow: First create a good concept, then draw the drawings, select the best scheme, and then design and make. After the design scheme is established, it is proofing. The proofing link has gone through three times, and finally runs in to produce high-quality products.
Image Credits: Illustrator:Xiongbo Deng