Chengdu Times Fashion Art Design Co., Ltd 嘅作品 Xijiu Matured Liquor 酒類包裝

由設計師 Chengdu Times Fashion Art Design Co., Ltd 創作嘅 Xijiu Matured Liquor 酒類包裝係備受推崇嘅 2025 A' Design Award 白金獎得獎作品，獲獎類別為包裝設計。

白金包裝· 2025

Xijiu Matured Liquor 酒類包裝

由 Chengdu Times Fashion Art Design Co., Ltd

客戶: Guizhou Xijiu Co..ltd

包裝類別嘅 A' Design Award 白金獎得獎者

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經驗證嘅獲獎者

驗證設計 #163642 嘅獲獎狀態

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色彩

設計

關於 Xijiu Matured Liquor 酒類包裝

習酒陳年老酒係一個中國白酒系列嘅包裝設計。酒瓶保留咗品牌經典嘅鼓形輪廓，並參考咗故宮博物院館藏一件文物嘅圓形造型，呢個形態喺中國傳統文化入面象徵圓滿與和諧。15年同30年嘅陳釀年份以激光雕刻成飄逸嘅絲帶紋樣。瓶蓋採用四方吉祥造型，開合順滑流暢。瓶身內側繪有原創木刻風格插畫，展現赤水河沿岸嘅山水風光同釀酒原料。外盒設計方便攜帶同收藏。

榮譽認可

關於A' Design Award 白金獎

Xijiu Matured Liquor 酒類包裝是 A' Design Award 白金獎得主，這是授予真正卓越、優雅和宏偉設計的極具聲望的認可。白金獎得主是創造的奇蹟，是智力創造力極限的見證，展現出其設計師無與倫比的專業精神和天才。這些設計被期待成為定義一個時代的美學、造福社會、並拓展藝術、科學、設計和技術界限的最負盛名的作品。Xijiu Matured Liquor 酒類包裝展現出超凡脫俗的卓越水準，以其有益而寶貴的特質毫無疑問地讓世界變得更美好。Xijiu Matured Liquor 酒類包裝是一件贏得 A' Design Award 白金獎的作品，它喚起慾望，啟發人心，令人愉悅，並迸發出巨大的喜悅。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The packaging for Xijiu Matured Liquor Series fuses cultural exploration and aesthetic innovation. It integrates the symbolic essence of the circle in traditional Chinese culture, reflecting the profound heritage of Xijiu and the high quality of the matured liquor. By combining classical aesthetics with modern tastes, the packaging brims with new life in the modern era while retaining the classic bottle shape of Xijiu. It stands as an artwork rich with cultural heritage and heartfelt emotions.
尺寸同包裝: 150mm*50mm*180mm
標籤: Chinese Liquor Packaging, Bottle Shaped like a Drum, Collections in the Palace Museum, Original Illustration, Traditional Chinese Culture
生產技術: - The laser engraved age statements of 15 and 30 years resemble fluttering ribbons, paying homage to the refined tradition of literati enjoying liquor and composing poetry by a winding stream. Their fluid lines connect visual experiences with olfactory senses of rich liquor aroma.
- Inside, the original illustration in a woodcut style combines profound Chinese culture with the landscape along the Chishui River and premium ingredients, reflecting the sophistication and heritage of liquor brewing.
設計挑戰: The challenge lies in reflecting the symbolism of the circle, and distilling key liquor age details into a design that emotionally resonates with consumers and conveys the uniqueness of the liquor. This design draws on the collections in the Palace Museum, adopts the classic bottle shape of Xijiu, highlights age statements, and features an illustration symbolizing inheritance from ancient times to the present. These elements reflect profound brewing heritage of Xijiu and its progressive spirit.
研究: The design team delved into the symbolic meaning of the circle in traditional Chinese culture, and integrated this cultural element with the unique characteristics of Xijiu and its matured liquor. The result is an innovative packaging design that harmonizes classical aesthetics with modern tastes. This ingenious fusion injects a distinctive aesthetic appeal and cultural significance into the product, while also fostering stronger brand identification and loyalty among consumers.
靈感: The bottle shape is inspired by an esteemed piece from the Palace Museum, whose circular form symbolizes completeness and harmony. This cultural imagery is complemented by the motifs favored in traditional culture, such as mountains, rising sun, scrolls, and ribbons, all converging into a visual identity of Chinese culture. This approach presents the classic drum silhouette of Xijiu, which conveys the preciousness of the matured liquor and embodies the wishes for fulfillment in life and career.
項目時長: This project started in Chengdu in March, 2024, and it was completed there in May, 2024.
操作流程: User experience is a top priority. Inspired by a revered relic in the Palace Museum, the cap features a four sided, auspicious shape called Sihe Ruyi in Chinese. This symbolizes the perfect alignment of time, place, craftsmanship, and harmony among people. And the cap opens and closes smoothly for ease of use.
The outer box is designed for portability and easy storage. Its structure simplifies opening and ensure a secure closure, keeping the product intact during transportation and display.
團隊成員: Xiaohu Feng
Xian Huo
Lei Wang