由設計師 Chris Chung, Chien Chun Feng and Chun Yu 創作嘅 Cycling for a Better Future 視覺傳達設計 係備受推崇嘅 2024 A' Design Award 銅獎 得獎作品，獲獎類別為 平面設計。
銅平面· 2024
Cycling for a Better Future 視覺傳達設計
由 Chris Chung, Chien Chun Feng and Chun Yu
客戶: Giant Group
平面 類別嘅 A' Design Award 銅獎 得獎者
15,249
經驗證嘅獲獎者
驗證設計 #149127 嘅獲獎狀態設計
關於 Cycling for a Better Future 視覺傳達設計
《為更好的未來而踩動》係為捷安特集團嘅環境、社會及管治（ESG）策略而創作嘅視覺傳達設計。呢個策略將多元化嘅可持續發展措施整合成三大支柱，涵蓋氣候行動、循環經濟同社會共融。設計以大膽嘅漸變色彩同受單車輪啟發嘅簡約圓形圖案，構建出獨特嘅視覺語言。呢套設計應用於網站頁面、品牌識別指南、品牌手冊、資訊圖表以及社交媒體圖像等多個平台。整體目標係向多元化嘅受眾傳遞清晰易明嘅信息。
榮譽認可
關於A' Design Award 銅獎
Cycling for a Better Future 視覺傳達設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Cycling for a Better Future 視覺傳達設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Cycling for a Better Future 視覺傳達設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- The ESG strategy consolidates Giant Group's wide-ranging sustainability efforts into three strategic pillars addressing climate action, circularity, and social inclusion. The dynamic branding elements and messaging guide reflect their leadership and commitment to driving positive environmental and social change through sustainable mobility solutions.
- 尺寸同包裝
- The collaboration generated assets across channels, including website pages, visual identity guidelines, a brand booklet, infographics, and social media images to align messaging.
- 標籤
- Sustainability, environment, social responsibility, cycling, branding, strategy, ESG, climate action, circularity, mobility
- 生產技術
- Through in-depth collaborative workshops with stakeholders across Giant Group's sustainability, marketing, and communications teams, we identified and aligned on the core ESG pillars and strategy. We then designed bold, gradient graphic elements and circular shapes inspired by bicycle wheels to reflect their forward momentum and commitment to a broad spectrum of sustainability initiatives for future generations.
- 設計挑戰
- Synthesizing Giant Group's complex array of sustainability efforts into a coherent ESG strategy and then translating this into visually compelling, on-brand assets was deeply challenging. Close collaboration with stakeholders across the business enabled us to consolidate goals, align on strategic pillars, and develop creative yet simple branding to convey their sustainability leadership.
- 研究
- Extensive research was conducted to inform the ESG strategy, including analyses of market macro and micro-trends, competitor and benchmark studies, and in-depth interviews with relevant stakeholders. This enabled targeted communication formats suited for the cycling industry. Our work culminated in raising the bar for ESG communication within Giant Group’s entire value chain, empowering them to effectively convey sustainability commitments to diverse audiences and lead as pioneers driving positive impact.
- 靈感
- Giant Group's pioneering commitment to sustainability within the cycling industry inspired our team to develop an ESG strategy and branding that aligns with their vision. By consolidating their sustainability goals into clear pillars and messaging, we aim to enable effective communication across all stakeholders about the full breadth of their initiatives.
- 項目時長
- The global ESG strategy design project kicked off in June 2023, spearheaded by our teams collaborating directly with stakeholders at Giant Group. As an ongoing effort, we continue to work on extending the strategy across Giant Group’s subsidiary companies and across multiple channels.
- 操作流程
- The ESG strategy visual design features vibrant gradient colors and simple yet bold circular graphic elements to clearly and effectively communicate Giant Group's sustainability vision and commitments across diverse audiences. The circular geometry and gradients represent their leadership and the continuous momentum needed to drive change.
- 專利
- Copyrights belong to Giant Group, 2023.
- 團隊成員
- Strategist: Marco Negri
Designer: Stacey Chun Yu
Senior Designer: Tina Chien Chun Feng
Creative Director: Chun Cheng Chung
Senior Account Manager: Anew Yu Hsin Lin
CEO: Ya Ting Yu - 圖片來源
- Image #No 1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #2: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #3: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #4: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Video Credits: Senior Account Manager Anew Lin, Giant Group ESG Branding, 2023. Senior Strategist Marco Negri, Group ESG Branding, 2023. Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023. Designer Stacey Chun Yu, Giant Group ESG Branding, 2023.
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