Henan Illustration 插畫系列 by Wang Yisu is a highly esteemed winner of the very prestigious 2023 A' Design Award 鐵獎 in 平面設計 Competition Category.

鐵平面· 2023

Henan Illustration 插畫系列

by Wang Yisu

Client: Northeastern University

A' Design Award 鐵獎 Winner in 平面 Category

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Verified Award Winner
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Colors

The Design

About Henan Illustration 插畫系列

《河南插畫》係一套以中國河南朱仙鎮傳統木版年畫為藍本創作嘅五幅插畫系列。呢個系列以扁平化嘅手繪風格,重新演繹呢啲版畫入面嘅經典人物形象,務求更貼近年輕觀眾嘅審美口味。人物線稿係用手繪板喺平板電腦上繪製,再喺影像編輯軟件入面完成邊緣處理同上色。高飽和度嘅黃色同藍色調營造出強烈對比,每個人物角色都帶住唔同嘅面部表情。呢個系列嘅目的,係要喚起大眾對呢種日漸式微嘅民間藝術嘅關注同興趣。

The Recognition

About the A' Design Award 鐵獎

Henan Illustration 插畫系列是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Henan Illustration 插畫系列將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Henan Illustration 插畫系列因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: New Year pictures have a long history in China, but fewer and fewer young people have seen or like New Year pictures. By adding their own imagination and understanding, the author recreates the figures in the pictures to better meet the aesthetic preferences of young people, and wants to activate these vivid images again, so that more young people can see the beauty of New Year pictures.
Dimensions & Packaging: Width 304.8mm x Depth 304.8mm x Height 304.8mm
Tags: National tide,flat style,Henan,Henan Pictures,hand-painted
Production Technology: In the early stage, The team drew character lines on iPad with a hand-painted board, and in the middle stage, then author transferred them to PS to draw edges and fill in colors.
Design Challenge: The most difficult part is the control of characters, because the image of Zhuxian Town New Year wood-plank pictures is too deeply rooted, so when the team wanted to create a more novel illustration image, they could not help but deviate from the previous image, so that the painting is too similar.
Research: Zhuxian Town in Henan Province is a wonderful page of China's intangible cultural heritage. After field research and experience, the author had an in-depth understanding of the New Year wood-block prints in Zhuxian Town in Henan Province by taking photos, interviewing folk folk and visiting local museums. The tools used during this period included a camera and a sketch book, The team is one person. With the progress of the project, author hope that the final research results can bring positive effects to the publicity of Henan New Year Pictures.
Inspiration: By chance,the team went to the town of Zhuxian in Henan Province, where the New Year pictures are the precious intangible cultural heritage. During the next trip, The team collectedtook a lot of photos about the wood-block New Year pictures.
Project Duration: The project started in December 2022 in Linyi city, Shandong province, and will end in January 2023 in Zhuxian town, Henan province
Operation Flow: Design works has a total of five pieces, showing the classic images in the New Year pictures of Zhuxian Town, Henan Province, like Nianianyu, King Firewood cart, ghost and other images. The overall illustration style is a highly saturated yellow and blue contrasting color, looking carefully at the facial expressions of the characters are different, as if they want to tell us a story.
Team Members: WangYisu
Image Credits: Image #1 : Illustration Wang Yisu, 2023.
Image #2 : Illustration Wang Yisu, 2023.
Image #3 : Illustration Wang Yisu, 2023.
Image #4 : Illustration Wang Yisu, 2023.
Image #5 : Illustration Wang Yisu, 2023.