由設計師 Wu Fangbo and Liu Beibei 創作嘅 Shan Yi 品牌形象设计 係備受推崇嘅 2023 A' Design Award 銅獎 得獎作品，獲獎類別為 平面設計。
銅平面· 2023
Shan Yi 品牌形象设计
客戶: Shan Yi
平面 類別嘅 A' Design Award 銅獎 得獎者
15,255
經驗證嘅獲獎者
驗證設計 #149564 嘅獲獎狀態設計
關於 Shan Yi 品牌形象设计
「山益」係一個為服務農業嘅智能科技公司設計嘅品牌形象。標誌採用盾形作為視覺框架,寓意保護同耐用。盾形內部,字母S同Y交錯連結,既呼應品牌名稱,亦象徵智能科技與農業之間嘅連繫。標誌仲加入車轍同麥穗嘅圖案,喚起秋收嘅意象。線條粗細一致,標誌設計符合黃金比例。呢個標誌可以印刷、縫製或注塑成型,適用於各種尺寸,亦可作為車輛徽章使用。
榮譽認可
關於A' Design Award 銅獎
Shan Yi 品牌形象设计是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Shan Yi 品牌形象设计將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Shan Yi 品牌形象设计出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
- 尺寸同包裝
- It can be printed, sewed or injection molded in a variety of sizes.
- 標籤
- brand identity, logo, branding, smart agricultural technique
- 生產技術
- The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
- 設計挑戰
- The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
- 研究
- In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
- 靈感
- Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
- 項目時長
- The project started in Beijing in December 2022 and was completed in February 2023.
- 操作流程
- The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
- 團隊成員
- Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu
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