Douyin 桌面應用程式 by Douyin Experience Design Center

Douyin 桌面應用程式 by Douyin Experience Design Center is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀獎 in 介面、互動及用戶體驗設計 Competition Category.

銀介面· 2023

Douyin 桌面應用程式

by Douyin Experience Design Center

Client: Douyin Group

A' Design Award 銀獎 Winner in 介面 Category

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Verified Award Winner

Verify Award Status for #149651

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Douyin 桌面應用程式

抖音PC係一款喺個人電腦上觀睇影片內容嘅桌面應用程式同網頁介面。抖音PC專為家居、休閒同工餘時間嘅大螢幕觀睇而設計。左側導覽欄提供垂直頻道,預設會打開推薦頁面。用戶可以透過滾動滑鼠切換影片,並使用快捷鍵讚好同收藏內容。播放影片期間可以購物,直播期間亦支援送禮功能。自適應版面配置適合MacOS同Windows嘅螢幕尺寸。

The Recognition

About the A' Design Award 銀獎

Douyin 桌面應用程式是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Douyin 桌面應用程式將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Douyin 桌面應用程式是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Douyin PC includes web and desktop application. In order to meet the needs of computer users for large screen consumption in scenarios such as home&leisure and off duty. We provide recommended channels, live broadcast, shopping, private message interactive experience and so on. We hope that in the computer scene, Douyin PC will be the first choice when our users discover and consume content. The content will be rich and diverse, the product will be able to meet diversified needs.
Dimensions & Packaging: The application is designed for all MacOS and Windows desktop sizes,and adopts an adaptive design.
Tags: Desktop Application, User Experience, Interaction Design, User Interface, Responsive Design, Content Consumption
Production Technology: In the user research phase, we use qualitative and quantitative tools such as user interviews, competitive product analysis, and data analysis to mine and analyze user needs. In the design phase, we use Figma, Adobe After Effect, and Principle to design this desktop application and user interface,and build a unique design system. In the product launch stage, we continuously analyze and verify through AB test, carry out product iteration through data feedback, and bring users the ultimate content consumption experience through accurate recommendation algorithms.
Design Challenge: In the process of product development, implementation or research, we mainly face two challenges: due to the large and growing user group, we need to respond to changing and diverse user needs and constantly iterate product functions. At product design level, designers need to constantly explore how to provide users with a better and more differentiated consumption experience in the PC scenario.
Research: User research: We collect user needs for content consumption and product satisfaction through user interviews, NPS satisfaction surveys, survey questionnaires, focus groups, etc., to find directions for exploration;
Human-computer interaction: through research on PC equipment characteristics, system capabilities and user habits to ensure product ease of use;
Other research: testing, AB test, data analysis.
Inspiration: IIn the design of Douyin desktop application, having a sense of Douyin brand and PC-end products are two crucial keywords. The breakthrough of product construction is to provide an experience design that not only has the DNA of the Douyin brand but also conforms to the characteristics of PC equipment, which makes Douyin PC a more unique existence than other products.
Project Duration: The project was launched in China in June 2021, with the Douyin web version launched.The Windows application was launched in January 2022, and the Mac application was launched in June 2022. This is an ongoing process with updates depending on new needs.
Operation Flow: The left navigation provides more vertical channels, and the recommended page is opened by default.Users can scroll the mouse to switch videos, use shortcut keys to like and bookmark, and can also shop while watching videos. It is also very convenient to give gifts while watching live broadcasts.
Team Members: Sainan Guan
Di Chen
Wen Nie
Zetao Guo
Siyuan Ren
Image Credits: Pictures and videos are from the free resource website： http://pixabay.com/zh/