由設計師 Yitong Creative 創作嘅 Master Ji Gong 電影海報係備受推崇嘅 2023 A' Design Award 銀獎得獎作品，獲獎類別為平面設計。

銀平面· 2023

Master Ji Gong 電影海報

由 Yitong Creative

客戶: Yitong Creative (beijing) Media Co., Ltd

平面類別嘅 A' Design Award 銀獎得獎者

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經驗證嘅獲獎者

驗證設計 #149843 嘅獲獎狀態

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色彩

設計

關於 Master Ji Gong 電影海報

《濟公》係一張同名中國動畫奇幻冒險電影嘅預告海報。海報尺寸為750乘1050毫米。作品運用中國水墨同傳統中國元素，營造出詩意而神秘嘅東方氛圍。海報上嘅龍同和尚係電影入面嘅角色，和尚身披紅色袈裟（一種拼布外衣），手持蒲扇，全部以三維軟件渲染而成。水墨以清水調製，並喺宣紙、硬紙同布料上測試，以比較唔同嘅質感。最後所有部分以數碼方式合成。

榮譽認可

關於A' Design Award 銀獎

Master Ji Gong 電影海報是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Master Ji Gong 電影海報將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Master Ji Gong 電影海報是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: This is an official trailer poster designed for a 2021 Chinese animated fantasy adventure film "Master Ji Gong", directed by Liu Zhijiang and Qiao Yu. Based on its long history and rich cultural heritage, Chinese ink and Chinese traditional elements have been extensively used here to create an oriental poetic and mysterious ambiance, which is of eastern aesthetical character came into being.
尺寸同包裝: Trailer Poster: Width 750 mm x Height 1050 mm
標籤: movie poster, ink, 3D, traditional Chinese art and history, animated film
生產技術: Dragon and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through CINEMA 4D, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result. Combine each part of the elements naturally though Photoshop.
設計挑戰: One of the creative challenges during the project is the control of ink effect. In order to combine the monk and dragon naturally, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths, etc. The advantage of ink lies in its fluidity and flexibility, while it results in more uncertainty.
研究: Film poster design; Chinese animations; the way of combining the virtual storyline with the historical facts, the recreation of traditional cultures in digital age; Chinese ink; the use of ink with different textures, the combination of different techniques of tools, such as 3D, photography, paintings, etc.; The application of a series of oriental cultural elements are accurate and interesting, old and fresh due to those multiple tools. Open another door for the promotion of traditional culture. It is very likely to inspire more creativity and diversity for the industry.
靈感: Inspired by Zhao Zhixin, a poet of the Qing Dynasty, "Poetry is like a magic dragon. You can see its head but not its tail, or just a claw and a scale in the cloud" as he wrote in "The Record of Talking about Dragons", it can be said that apart from Chinese ink, it is difficult to find any other material that can accurately capture the romantic charm of the dragon and the deity in the movie, and the relationship between the monk and the dragon, the beauty of ambiguity, the connotation deeply rooted in as well.
項目時長: The project started in April 2019 in Beijing, and finished in June 2019 in Beijing, the poster was released in June 2019.
操作流程: For the trailer poster, dragon, and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through 3D software, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result.
專利: Zhejiang Ruichen Picture Co., Ltd.
團隊成員: Zhejiang Ruichen Picture Co., Ltd.
圖片來源: Zhejiang Ruichen Picture Co., Ltd.
Yitong Creative (Beijing) Media Co., Ltd.