Kuwasawa Design School 2022 指南 by Kazune Watanabe

Kuwasawa Design School 2022 指南 by Kazune Watanabe is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀獎 in 印刷設計 Competition Category.

銀印刷· 2023

Kuwasawa Design School 2022 指南

by Kazune Watanabe

Client: Kuwasawa Design School

A' Design Award 銀獎 Winner in 印刷 Category

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The Design

About Kuwasawa Design School 2022 指南

日本第一所設計學校桑澤設計學校學校指南。近年來，線上交流不斷增加，現實與虛擬之間的界線變得模糊。在這樣的情況下，設計團隊透過模擬（紙張和印刷）表達被認為是數位的東西來追求設計的可能性。乍一看，它就像一本普通的書，但拉出來時卻有動畫效果。該指南分為不同的冊，以便人們可以透過多種方式享受它。他們的目標是使用排版進行數字表達。

The Recognition

About the A' Design Award 銀獎

Kuwasawa Design School 2022 指南是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Kuwasawa Design School 2022 指南將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Kuwasawa Design School 2022 指南是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: They created a "Kinetic book" that is different from other school guides. They used analog methods (paper and print) to recreate digital images. At first glance, it looks like an ordinary book, but when the book is pulled out, the animation works naturally and surprises the person who sees it. The guidebook is divided into separate volumes so that people can enjoy it in various ways.
Dimensions & Packaging: Dimensions Width:182mm x Height:257mm x Depth:25mm
Tags: Kuwasawa Design School, Slit animation, Scanimation, There There, Kazune Watanabe
Production Technology: The case is slit, and the animation is worked by the expression of the cover partially visible through the slit. Although the cover appears to be printed only in black, it is not printed in one black color but in a combination of special colors. The slightest deviation of the color plates creates an optical illusion, reproducing the flicker of RGB colors that can be seen when the monitor is magnified. Under normal conditions, the colors are barely perceptible, but when the slit is passed through, the colors appear as a frame-by-frame feed.
Design Challenge: Slit animation has a narrower range of expression and is extremely difficult to express dynamically compared to ordinary animation. After more than 100 prototypes, they aimed for a digital expression using typography.
Research: As the coronavirus spreads around the world, society has shifted to a teleworking work style. And communication has shifted from face-to-face to online. Now that people see two-dimensional expressions online as a matter of course, There There wanted to redefine the value of the existence of objects. They created this design with the idea of designing an object that exists with a digital look and the sense of strangeness and unreality that comes with it.
Inspiration: School guide for Kuwasawa Design School, the first design school in Japan.
In recent years, online communication has been increasing, and the line between reality and virtual is becoming more and more blurry. In such a situation, There There pursued the possibility of design by expressing what was recognized as digital with analog (paper and print).
For students who are about to study design, they aimed not only to convey basic information about the school's curriculum and facilities but also to serve as a medium for designers to experience and recognize design as something exciting for the first time they are exposed to it.
Project Duration: The project started from July 2020 to April 2021 and was released in Japan in May 2021.
Operation Flow: The target audience is students who want to study design. The objective was to reach as many people as possible and get them interested in design. On social media, the information was shared by many media in Japan and overseas, an unprecedented spread as a school guidebook. The number of requests increased compared to previous years, increasing the school's recognition dozens of times over.