Endless Scenery 城市海報 by Leijing Zhou, Aoyi Shen and Aiwen Mai is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅獎 in 生成式設計 Competition Category.
銅生成式· 2023
Endless Scenery 城市海報
by Leijing Zhou, Aoyi Shen and Aiwen Mai
Client: Zhejiang University
A' Design Award 銅獎 Winner in 生成式 Category
Verified Award Winner
Verify Award Status for #150390The Design
About Endless Scenery 城市海報
《無盡風光》係一系列以中國杭州西湖十景為主題嘅城市海報。呢啲海報描繪咗諸如「三潭印月」、「曲院風荷」等廣為人知嘅景致。每幅圖像都結合咗人工智能繪畫同中國古典水彩風格。基礎圖像由AI繪圖工具生成，然後喺圖像編輯軟件入面進行細化處理。唔同嘅色調表現出每個景致嘅獨特神韻。呢套海報仲可以應用喺郵票、出版物、印刷廣告同包裝設計等領域。
The Recognition
About the A' Design Award 銅獎
Endless Scenery 城市海報是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Endless Scenery 城市海報將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Endless Scenery 城市海報出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Endless Scenery takes Ten scenes of West Lake in China as the creation background, and carries out the graphic design of the theme through AI painting, an emerging creation method. The work shows the Sinicized depiction of the beauty of West Lake represented by Three Pools Mirroring the Moon, Curved Yard and Lotus Pool in Summer, etc. Combining advanced AI painting methods with the classical Chinese watercolor painting styles, the endless scenery of West Lake in China is displayed.
- Dimensions & Packaging
- The length is 3600px and the width is 3600px.
- Tags
- Natural Scenes, West Lake, AI Painting, Graphic Design, Watercolor Painting
- Production Technology
- The product uses ERNIE-ViLG as the core AI painting tool and is further modified and improved by the creator using Photoshop.
- Design Challenge
- This graphic design work mainly has the following two difficulties: First, how to make better use of AI painting, so that the generated works not only have visual beauty, but also have artistic conception beauty. The second is to re-create the works generated by AI painting, taking the essence and eliminating the dross to present more satisfying works.
- Research
- Research type: visual graphic design; Research goal: to better present the beauty of West Lake; Research direction: The current popular AI painting technology is combined with the Chinese watercolor style to generate graphic design works with the theme of ten scenes of West Lake. Use modern technology to assist art creation, better show the beauty of China, and spread Chinese culture; Research methods: online data and desktop research; Social influence: This not only spreads China's West Lake culture, but also reflects the vitality of AI painting. This makes it particularly attractive among many graphic designs.
- Inspiration
- The West Lake in Hangzhou is famous for its beautiful scenery and many places of interest, and the Ten scenic spots of the West Lake are indispensable. We combine the fashionable AI painting technique with the retro Chinese watercolor painting style to create the graphic design works, hoping to see a different artistic understanding from previous design. The design uses different hues to show the unique features of the landscape, which can attract users' attention and spread Chinese culture.
- Project Duration
- The project was launched in Hangzhou in January 2023.
- Operation Flow
- The work can be used on stamps, publications (magazines, newspapers and books), print advertisements, posters, billboards and product packaging, etc.
- Team Members
- Leijing Zhou
Aoyi Shen
Aiwen Mai - Image Credits
- Aoyi Shen
Aiwen Mai
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