Sparrow Branding 企業形象識別 by Hiroshi Kurisaki

Sparrow Branding 企業形象識別 by Hiroshi Kurisaki is a highly esteemed winner of the very prestigious 2023 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2023

Sparrow Branding 企業形象識別

by Hiroshi Kurisaki

Client: Hiroshi Kurisaki Design

A' Design Award 銅獎 Winner in 平面 Category

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Verified Award Winner

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The Design

About Sparrow Branding 企業形象識別

Sparrow Branding係為一間於2020年成立、總部設於東京嘅廣告製作公司所創作嘅企業形象識別。呢套形象識別涵蓋標誌設計、主視覺同信紙文具用品。公司名稱嘅由來——一隻麻雀,配以松樹作為象徵性嘅樹木一同呈現。呢個概念源自一個故仔:一棵松樹保護麻雀免受一切傷害。實物松枝由花藝師親手編排,配合逼真嘅麻雀模型進行實景拍攝,而非使用電腦繪圖製作。整體視覺風格著重強烈同莊重嘅感覺,而非走可愛路線。

The Recognition

About the A' Design Award 銅獎

Sparrow Branding 企業形象識別是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Sparrow Branding 企業形象識別將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Sparrow Branding 企業形象識別出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
Dimensions & Packaging: Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
Tags: Branding, Logo, Japan, Typography, Blue
Production Technology: In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
Design Challenge: By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
Research: Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
Inspiration: The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
Project Duration: The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
Operation Flow: Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
Image Credits: Photo By Bird And Insect Ltd.