Withered 海報 by Jin Qin is a highly esteemed winner of the very prestigious 2023 A' Design Award 鐵獎 in 平面設計 Competition Category.

鐵平面· 2023

Withered 海報

by Jin Qin

Client: Northeastern University of China

A' Design Award 鐵獎 Winner in 平面 Category

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Verified Award Winner

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Colors

The Design

About Withered 海報

《枯萎》係一系列以推廣環境保護為主題創作嘅海報。設計運用咗正負形嘅手法，以枯樹作為主體圖像，而反轉嘅形狀則呈現出人體內臟嘅樣貌。呢個視覺連結暗示咗浪費自然資源其實係傷害人類自身。作品傳達嘅訊息，係希望觀眾用對待自己身體嘅同等關愛去對待大自然。海報以四色印刷製作，並於車站及地鐘作為廣告同印刷宣傳品展示，圖像亦被用作雜誌插圖。

The Recognition

About the A' Design Award 鐵獎

Withered 海報是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Withered 海報將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Withered 海報因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to convey the voice of protecting the environment and cherishing resources, the works are used in advertisements, printed promotional materials, magazine illustrations, etc. in stations and subways. Through close contact between people and creative posters, works can make people feel the artistic appeal of social love.
Dimensions & Packaging: Printing poster: 1189mm (H) x 841mm (W),297mm (H) x 210mm (W). (sheet size). Data size: 1189mm (H) x 841mm (W), 300dpi, cmyk.
Tags: Poster, Paper, Illustration, Book, Vision, Graphic design
Production Technology: The poster adopts four-color printing technology and is widely posted in outdoor places; The works are also printed in magazines to spread the idea of giving love.
Design Challenge: The difficulty of this project design lies in the unity of creative design and human thought. The appeal of the work to people, the effect of artistic transmission and people's acceptance, and the expected effect of people on environmental protection in the future.
Research: It is the study of visual art design aiming at the development of a harmonious society. The purpose is to let people be infected with their hearts and convey love. The publicity method is to post these caring designs outdoors and read books. It is a sublimation of soul for the commercial society and people's busy work.
Inspiration: The inspiration of the work comes from the theme of environmental protection, which requires people to take special care of the surrounding environment and cherish the rare resources of the earth. The earth resources are as valuable as our human organs, so the creative design of posters with the theme of protecting the environment has come into being. Through the production of environmental protection theme posters, to transmit positive energy.
Project Duration: The project starts in October 2022 and ends in December 2022 in Shenyang, China
Operation Flow: In order to show the creative effect of delivering love and steadfast work, the works are used in advertisements such as stations and subways, printed promotional materials, magazine illustrations, etc. Through close contact between people and creative posters, works can make people feel the artistic appeal of love in society.
Team Members: Jin Qin