Jotape 3D Duo 關鍵藝術圖像 by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀獎 in 電腦圖像設計 Competition Category.

銀電腦圖像· 2023

Jotape 3D Duo 關鍵藝術圖像

by Mateus Morgan

Client: Morgan Studio

A' Design Award 銀獎 Winner in 電腦圖像 Category

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Verified Award Winner

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The Design

About Jotape 3D Duo 關鍵藝術圖像

我們的想法是創建一個圖像，透過坐墊和泡沫等視覺元素展現產品的所有功能。從而賦予產品所需的柔軟感。靈感來自於日常的常見材料。漂浮的元素透過柔軟和圓形的形狀帶來柔軟和輕盈的感覺。雖然是簡單的表現，但結果卻被認為與平常不同。最大的挑戰是透過一些元素和紋理來實現產品所需的感覺。

The Recognition

About the A' Design Award 銀獎

Jotape 3D Duo 關鍵藝術圖像是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Jotape 3D Duo 關鍵藝術圖像將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Jotape 3D Duo 關鍵藝術圖像是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea was to create an image that brings all the features of the product through visual elements like the cushion and the foam. Thus giving the sensation of softness that the product needed.
Dimensions & Packaging: 5000 x 5000px 300dpi
Tags: 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
Production Technology: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Design Challenge: The biggest challenge was that through a few elements and textures the sensation the product needed. Never forgetting to focus on the product itself as a primary element. Another complicated point was the modeling of the shoe itself, where I had to reproduce every detail of the product.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The inspiration was the common materials of the day to day. The floating elements bring through the soft and round shapes the sensation of softness and lightness. Even though it was a simple representation, the result was thought of something different from the usuall.
Project Duration: 2 months, Franca, Brazil
Team Members: Direction: Mateus Morgan
Concept: Mateus Morgan, Gabriel Longo
Modelling: Mateus Morgan, Carlos Masson
Texturing: Mateus Morgan