Nunn Bush 3D產品動畫 by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 A' Design Award 銀獎 in 電影設計 Competition Category.

銀電影· 2023

Nunn Bush 3D產品動畫

by Mateus Morgan

Client: Morgan Studio

A' Design Award 銀獎 Winner in 電影 Category

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Verified Award Winner

Verify Award Status for #150585

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Nunn Bush 3D產品動畫

該項目旨在以有趣的方式展示產品的所有功能，內容豐富但又不煩人。目的是展示鞋子的結構。靈感來自於對可以代表產品的元素的研究，例如具有所有顏色和情緒的自然。該鞋是使用照片作為參考和硬表面 3D 建模技術進行建模的。設計人員使用 C4D 軟體進行建模。所有紋理都是使用皮革紋理和一些 Photoshop 畫筆製作的。 Vray 用於渲染，Houdini 用於模擬。

The Recognition

About the A' Design Award 銀獎

Nunn Bush 3D產品動畫是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Nunn Bush 3D產品動畫將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Nunn Bush 3D產品動畫是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
Tags: shoe, 3d animation, shoe animation, product animation, 3D, lookdev
Production Technology: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
Design Challenge: The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
Project Duration: 2 months
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca