Urban Philosophy 海報設計 by Sinong Ding, Wei Liu and Yuhan Sui is a highly esteemed winner of the very prestigious 2023 A' Design Award 鐵獎 in 平面設計 Competition Category.
鐵平面· 2023
Urban Philosophy 海報設計
by Sinong Ding, Wei Liu and Yuhan Sui
A' Design Award 鐵獎 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #150902The Design
About Urban Philosophy 海報設計
《都市哲學》係一系列探討城市、自然同人之間關係嘅海報作品。建築物、湖泊同交通嘅相片構成海報嘅背景,窗戶、結構元素、行人、車輛同湖水從圖像中抽取出嚟,再透過拼貼手法重新組合。圖形同文字為每個版面畫龍點睛。海報以A3同A0兩種尺寸呈現,並配合動態影像作品一齊展出。呢個系列記錄咗日常生活中容易被忽略嘅瞬間,引發人對城市同自然之間聯繫嘅反思。
The Recognition
About the A' Design Award 鐵獎
Urban Philosophy 海報設計是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Urban Philosophy 海報設計將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Urban Philosophy 海報設計因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design team produced a series of posters and video works through philosophical thinking on the city, people and nature. They capture many moments in life that happen so often but are easily forgotten by photography. With photographic pictures as the background, including buildings, lakes, traffic, etc., it shows the activities of people, nature and the city, combined with graphics and texts for layout design, to deepen people's thinking about the dialectical relationship between city and nature.
- Dimensions & Packaging
- A3/A0 Poster Presentation
- Tags
- Poster Design, Graphic Design, Typography, Print Design, Digital Imaging, Digital Photography
- Production Technology
- Print Design/Digital Photography/Poster Design/Digital Imaging
- Design Challenge
- One of the most challenging parts was combining text with graphics and images to form a formal, artistic visual.When we investigated the subject background and collected data through interviews, observations and other research methods, we felt the close connection between man, nature and the city.
- Research
- The design of this work attempts to explore innovative artistic possibilities between graphics, text, typography, collage and digital images. We experimentally combined the traditional graphic visual design practice with digital images to create a complete set of works, including poster design, element design, and digital image display. The main body of the project is a topic with research purpose and value significance in the current society, and it is a philosophical reflection in life.
- Inspiration
- This work is inspired by life, trying to regain the broad sense of dialogue between nature and social products (cities). Thinking about the symbiotic relationship between the city, nature and people, thus alluding to the phenomenon of the real society. Combining photographic pictures with graphics, text and other visual languages, using techniques such as collage to create, and combining images and a series of dynamic posters for comprehensive display.
- Project Duration
- July 2022 to February 2023 China
- Operation Flow
- Their design team took a series of photos and videos of the city and processed them with software to generate different poster design backgrounds. They extracted windows and structural elements from the photos and combined elements, including pedestrians and vehicles, and lake water. This work combines traditional graphic design with digital design to form an innovative art that has certain social significance and resonates with viewers.
- Team Members
- Designer: Sinong Ding
Designer: Wei Liu
Designer: Yuhan Sui - Image Credits
- Sinong Ding，Wei Liu and Yuhan Sui
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