Public Space Competition 視覺形象設計 by Zhenyu Li

Public Space Competition 視覺形象設計 by Zhenyu Li is a highly esteemed winner of the very prestigious 2023 A' Design Award 鐵獎 in 平面設計 Competition Category.

鐵平面· 2023

Public Space Competition 視覺形象設計

by Zhenyu Li

Client: School of Design at Jiangnan University

A' Design Award 鐵獎 Winner in 平面 Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Public Space Competition 視覺形象設計

《公共空間比賽》係為喺中國無錫舉辦嘅一項全國性藝術設計比賽而創作嘅視覺形象系統。呢個形象系統涵蓋標誌、海報、影片、宣傳品、證書、書籍、網站同數碼互動設計等元素。製作過程運用咗數碼印刷、絲網印刷同新媒體技術。呢套形象設計應用於地鐵廣告、電視媒體、公共交通媒體、學校海報同新聞媒體等多個渠道。目標係喺眾多線上同線下渠道之中,維持一個清晰統一嘅形象。

The Recognition

About the A' Design Award 鐵獎

Public Space Competition 視覺形象設計是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Public Space Competition 視覺形象設計將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Public Space Competition 視覺形象設計因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first Wuxi "the Taihu Lake Bay Public Space Art and Design Creativity Competition" promoted the overall image, including logo, video, poster, push publicity design, certificate design, book design, website design, and visual image system design, which achieved high social evaluation.
Dimensions & Packaging: Multi-promotion media collaboration
Tags: Visual image system design
Production Technology: Digital printing, screen printing, digital interaction, new media technology
Design Challenge: Limitations of multiple media to the technical requirements of the design. It needs to be multi-disciplinary.
Research: The main visual system design for a nationwide design competition in China is a practical project design that combines the nature of a variety of media channels for promotion.
Inspiration: Based on a Visual communication design of an actual integrated system commissioned by a client.Is a response, including digital media design, poster design, logo design, book design, Digital Interaction Design, media design and other aspects of online and offline design.
Project Duration: July to December 2021 in Wuxi, China. In the subway advertising, television media, school publicity posters, public transport media, news media and other multi-angle application.
Operation Flow: http://www.wxmap.com.cn/thb/#/
Patents: https://mp.weixin.qq.com/s/veunfRDbatpvC_kA7-Tn2w
Image Credits: https://mp.weixin.qq.com/s/KIke8N32PZPeKlhK81Sexg
https://mp.weixin.qq.com/s/4pKLyiQmDkIzxQG4_f7MaQ