Ranger 視覺形象設計 by Zhang Weiwei is a highly esteemed winner of the very prestigious 2023 A' Design Award 鐵獎 in 平面設計 Competition Category.

鐵平面· 2023

Ranger 視覺形象設計

by Zhang Weiwei

Client: Yunnan Tech & Besiness University

A' Design Award 鐵獎 Winner in 平面 Category

12,000

Verified Award Winner

Verify Award Status for #150972

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ranger 視覺形象設計

「Ranger」係專為服務年輕旅客嘅酒店而設計嘅視覺形象。呢個形象將每位住客比喻為「遊俠」——一個喺奇幻故事入面經常出現嘅角色形象。設計以遊俠面具作為主要創意元素,並由此衍生出一系列遊俠裝備符號。呢啲符號應用喺標準尺寸嘅辦公用品同酒店用品上,亦都運用喺一啲邀請住客互動嘅物件度。標誌採用鐳射燙金印刷工藝,令表面喺唔同角度觀看時,會呈現出變化嘅光澤效果。

The Recognition

About the A' Design Award 鐵獎

Ranger 視覺形象設計是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Ranger 視覺形象設計將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Ranger 視覺形象設計因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
Dimensions & Packaging: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags: Ranger, Hotel, Visual Identity, Young man, Traveller
Production Technology: The product mainly adopts laser hot stamping process.
Design Challenge: The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
Research: Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
Inspiration: The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
Project Duration: The project started in May 2022 in Kunming and finished in July 2022 in Kunming
Operation Flow: The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.