Yunnan Tech and Business University 嘅作品 Snow Peak 視覺識別

由設計師 Yunnan Tech and Business University 創作嘅 Snow Peak 視覺識別係備受推崇嘅 2023 A' Design Award 銀獎得獎作品，獲獎類別為平面設計。

銀平面· 2023

Snow Peak 視覺識別

由 Yunnan Tech and Business University

客戶: Yunnan Tech and Besiness University

平面類別嘅 A' Design Award 銀獎得獎者

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經驗證嘅獲獎者

驗證設計 #151008 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Snow Peak 視覺識別

識別度是標誌設計中的重要評估指標。如何運用簡約的設計語言將酒店與複雜多變的地標布達拉宮相融合，是整個設計的難點之一。布達拉宮在藏族人眼中是一座神聖的建築。因此，設計團隊提煉了最具代表性的柱子元素作為設計元素，並通過二維技法創造出立體的布達拉宮形象，使標識傳達出濃厚的地域風格。

榮譽認可

關於A' Design Award 銀獎

Snow Peak 視覺識別是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Snow Peak 視覺識別將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Snow Peak 視覺識別是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: LHASA HOSTEL (Potala Palace) is located on the east side of the Potala Palace, the well-designed feature viewing room can enjoy the beauty of the Potala Palace without leaving home, open the automatic curtains Potala Palace slowly appear in front of you, has always been loved by everyone.
尺寸同包裝: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
標籤: Tibetan, Potala Palace, Hotel, Visual Identity, Territoriality
生產技術: The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.
設計挑戰: Identity is an important attribute in logo design. How to use concise design language to integrate the hotel with the complex and changeable landmark - Potala Palace is the biggest challenge of the entire design.
研究: The project focused on how to use refining design elements to closely link the hotel's character with the majestic Potala Palace. Through field research and analysis, the most distinctive pillars of the hotel building were finally used to shape the logo and the hotel's identification system.
靈感: As a landmark building in Lhasa and even Tibet, the Potala Palace is a world cultural heritage, and it is the most sacred building in the eyes of Tibetans. Therefore, The team chose the basic element of hotel architecture "pillar" as the design element, and created a three-dimensional Potala Palace abstract image through two-dimensional techniques, rendering a strong hotel regional style.
項目時長: The project started in March 2022 in Kunming and finished in May 2022 in Kunming
操作流程: Many hotel bedding is pure white, but the LHASA hotel adopts the method of printing and dyeing. Printing the hotel logo and related elements on the bedding cleverly. The brand image of the hotel is and enhanced through personalized design techniques.
團隊成員: Liu Kaiyi
Zhang Weiwei