由設計師 Meng Shenhui 創作嘅 Remaking Art 品牌形象係備受推崇嘅 2024 A' Design Award 銀獎得獎作品，獲獎類別為平面設計。

銀平面· 2024

Remaking Art 品牌形象

由 Meng Shenhui

客戶: Shenzhen Chengmei Culture Communication Co., Ltd

平面類別嘅 A' Design Award 銀獎得獎者

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驗證設計 #152015 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

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設計

關於 Remaking Art 品牌形象

Remaking Art係為一間文化傳播公司打造嘅品牌形象。標誌將字母R同A嘅首字母結合成一個對稱嘅圖形，以線條連接，令人聯想到水中嘅倒影。一條橫線令人想起天秤，呢個元素由舊有標誌保留落嚟，用嚟表達公平同誠信。視覺系統運用線條劃分印刷品、包裝同室內陳列，令唔同尺寸同物料上都保持一致嘅外觀。呢個設計傳達咗對稱、融合同更新嘅理念。

榮譽認可

關於A' Design Award 銀獎

Remaking Art 品牌形象是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Remaking Art 品牌形象將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Remaking Art 品牌形象是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”.
The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display.
尺寸同包裝: The overall design utilizes lines to connect two letters, resembling a reflection in water, highlighting the concept of brand reshaping. The design team focuses on the concepts of symmetry, integration, and innovation, using lines to separate different sizes of flat materials, packaging, and interior displays to convey the brand spirit in a concise and clear manner. Appropriate printing techniques and materials are chosen to ensure integrity across different sizes and materials.
標籤: Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
生產技術: In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
設計挑戰: The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.
研究: The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
靈感: The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.
項目時長: The project started in January 2022 and was completed in Shenzhen in May 2022
操作流程: First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.
圖片來源: Copyright：CM Design