AS Women Empowerement 企業禮品 by Antonia Skaraki

AS Women Empowerement 企業禮品 by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award 鐵獎 in 禮品設計 Competition Category.

鐵禮品· 2024

AS Women Empowerement 企業禮品

by Antonia Skaraki

Client: As

A' Design Award 鐵獎 Winner in 禮品 Category

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Verified Award Winner

Verify Award Status for #152153

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Colors

The Design

About AS Women Empowerement 企業禮品

A|S決定設計一份年度企業禮品，作為宣言同行動呼籲，靈感源於賦予任何種族、宗教或社會地位嘅女性力量嘅需要。克里特齊庫迪亞酒（一種傳統希臘烈酒）裝入造型獨特嘅酒瓶中，象徵不同嘅女性，每個酒瓶都配有獨特嘅陶土面孔作為瓶塞，風格上受古代基克拉迪雕像啟發。佢哋傳達咗自由、改變、平等、公義、教育、選擇同力量嘅主題。每個酒瓶都放置喺專屬盒子內，配以藝術圖像設計同牆上海報。

The Recognition

About the A' Design Award 鐵獎

AS Women Empowerement 企業禮品是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計AS Women Empowerement 企業禮品將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。AS Women Empowerement 企業禮品因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi