Taishun Design Competition 活動視覺形象 by Zhejiang Gongshang University

Taishun Design Competition 活動視覺形象 by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award 銀獎 in 平面設計 Competition Category.

銀平面· 2024

Taishun Design Competition 活動視覺形象

by Zhejiang Gongshang University

Client: Taishun County People's Government

A' Design Award 銀獎 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #152934

View at A' Design Award Press Release Award Badge

Colors

The Design

About Taishun Design Competition 活動視覺形象

泰順設計大賽係為泰順縣舉辦嘅文化創意設計大賽而創作嘅視覺形象。設計靈感嚟自「碇步」——一種當地人用嚟橫過區內眾多河流嘅石砌踏步橋。設計以幾組延伸嘅立體線條構成畫面，並承載住泰順嘅視覺符號，例如山巒、橋樑同舞龍。由綠色漸變到白色嘅色彩反映咗呢個城市嘅色調。呢個視覺形象展現咗泰順嘅現代形象，旨在吸引學生同設計師參與。

The Recognition

About the A' Design Award 銀獎

Taishun Design Competition 活動視覺形象是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Taishun Design Competition 活動視覺形象將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Taishun Design Competition 活動視覺形象是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The composition is formed by several sets of extended 3D lines, and it incorporates the visual symbols of Taishun, such as mountains, bridges and dragon dances. These symbols are vividly merged into the lines, creating a brand-new landscape painting of Taishun. We aim to attract attention from college students and designers through this design, and encourage them to participate in the competition. We hope that our design can transform this competition into a locally iconic cultural event.
Tags: Main Vision， Cultural and Creative Design， Design Competition， Event Visuals
Production Technology: Taishun County is a beautiful city characterized by its mountains and rivers. It also has numerous architectural relics and intangible cultural heritage. In terms of color, the gradient from green to white conveys the inherent color impression of the city This design takes into account the aesthetic needs of young people, employing forms of expression and material usage that are popular among them. This ensures that visitors are provided with a satisfying visual experience.
Design Challenge: Chinese cities often have a long history and rich cultural heritage, but these culture still can’t satisfied the standard of modern aesthetic standards. One of the key objectives of this design project is to showcase the historical and cultural elements of Taishun City through modern techniques. The combination of graphic designs with 3D renderings represents a novel visual experiment in communicating the essence of Taishun city.
Research: This visual design has attracted great attention from college students. The competition received over a thousand entries from all over the country. The outstanding works from the competition were also exhibited. Additionally, several design works that serve the local community have signed cooperation agreements with local enterprises. The 2022 competition received attention from multiple media and greatly enhancing the social influence of Taishun's cultural.
Inspiration: This artwork is inspired by the unique bridge in Taishun called "Dingbu." Taishun is a city with numerous rivers. Local people pave a stone bridge called "Dingbu" to cross the rivers. "Dingbu" has become a unique way of transportation in Taishun. The lines composed of "Dingbu" symbolize the connection between Taishun and the outside world, as well as the connection between tradition and the future. The design with a strong visual impact concept also satisfies aesthetic needs of young people.
Project Duration: The project started its design phase in April 2022, was completed in September 2022, and officially launched in October 2022.
Team Members: Designer: Kan Zhao