Zhejiang Gongshang University 嘅作品 Haiyan Smart Home Competition 品牌形象

由設計師 Zhejiang Gongshang University 創作嘅 Haiyan Smart Home Competition 品牌形象係備受推崇嘅 2025 A' Design Award 銅獎得獎作品，獲獎類別為平面設計。

銅平面· 2025

Haiyan Smart Home Competition 品牌形象

由 Zhejiang Gongshang University

客戶: Haiyan County People's Government

平面類別嘅 A' Design Award 銅獎得獎者

12,357

經驗證嘅獲獎者

驗證設計 #152972 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Haiyan Smart Home Competition 品牌形象

書文本：海鹽智能家居大賽係為海鹽縣舉辦嘅一個文化創意設計活動而創作嘅品牌形象。主視覺運用咗一個旋轉扭動嘅立體屋形，用嗰種變形嘅形態，表現智能科技為家居生活帶來嘅轉變同重構。充滿科技感嘅色彩配合主題，突顯設計概念。圖形以矢量圖形製作而成，確保喺任何尺寸下都保持清晰，並可以喺唔同媒介上向唔同方向扭轉呈現。應用範圍包括空間裝置、海報、胸針同杯子等。

榮譽認可

關於A' Design Award 銅獎

Haiyan Smart Home Competition 品牌形象是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Haiyan Smart Home Competition 品牌形象將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Haiyan Smart Home Competition 品牌形象出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The design stands apart from others by focusing on how smart homes are reshaping lifestyles. Unlike conventional works that emphasize regional traditional culture, this design skillfully integrates elements of technology and home in its visual language. Utilizing a rotating, twisted 3D house form, it not only intuitively conveys the concepts of change and reconstruction but also creates a unique visual impact and sense of fashion through innovative graphic language and tech-inspired color schemes.
尺寸同包裝: Use vector graphics to ensure clarity at various resolutions; ensure unified color management and adopt specific technological color combinations; animations and interactive elements must be compatible with mainstream display devices to ensure smooth transitions between key frames and clearly convey the theme of "transformation".
標籤: Smart home, visual image design, technology and home, reconstruction, twisted extension
生產技術: The design and production process relies on digital tools and 3D modeling technology to achieve the expression of "changing home". In the design implementation, physical objects such as space installations, promotional posters, brooches, water cups, etc. are all made of high-quality materials and precise printing technology to ensure that the visual performance and physical texture meet expectations and achieve seamless integration of digital and physical elements.
設計挑戰: The greatest challeng is making the design both forward-looking and relatable to the public. External challenges primarily involve ensuring the design concept can be realized through practical production processes, such as material selection, printing, and digital display technologies.
To overcome these challenges, the team do lots of things to ultimately achieving seamless integration between the design concept and its practical application.
研究: The "Haiyan Smart Home" competition successfully attracted the attention of many people. The event received significant media coverage and widespread dissemination across various sectors. The competition facilitated the signing of cooperation agreements between winning works and local enterprises. It contributed to industrial growth by increasing societal focus on Haiyan and explored new design languages.
靈感: Invited by the Haiyan County Government for a project: designing the main visual for the upcoming "Cultural and Creative Competition of Smart Homes" in Haiyan County. The design inspiration stems from observing the continuous innovation in smart home technology and the transformation of home life. The concept of homes in transformation emerges, focusing on how intelligence is reshaping the home experience from within. The competition aims to inspire more people to take part in this competition.
項目時長: The project started its design phase in February 2023 in Hangzhou, was completed in August 2023, and the official event was held in September 2023.
操作流程: The design primarily focuses on visual identity. For instance, in various media, the graphics twist and extend in different directions to form new shapes. To achieve optimal results, it is crucial to maintain the clarity and adaptability of the graphics across various mediums, as well as their alignment with the overarching theme of "intelligence." This can be reinforced through the thoughtful selection of materials and color schemes to enhance the expression of the theme.
團隊成員: Designer: Kan Zhao
圖片來源: Designer: Kan Zhao