Zhejiang Gongshang University 嘅作品 Jingting Mountain Scenic Area 品牌形象

由設計師 Zhejiang Gongshang University 創作嘅 Jingting Mountain Scenic Area 品牌形象係備受推崇嘅 2024 A' Design Award 銅獎得獎作品，獲獎類別為平面設計。

銅平面· 2024

Jingting Mountain Scenic Area 品牌形象

由 Zhejiang Gongshang University

客戶: Anhui · Jingting Mountain Scenic Area

平面類別嘅 A' Design Award 銅獎得獎者

16,520

經驗證嘅獲獎者

驗證設計 #152983 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Jingting Mountain Scenic Area 品牌形象

敬亭山風景區係為中國安徽省一個重點風景區同國家森林公園創作嘅品牌形象設計。呢個標誌設計係以「透過繪畫進行文化探索」呢個概念為基礎，等遊客嚟到呢度就好似行喺一幅山水畫卷入面咁樣。山景、亭台形態、悠然雲彩、野生仙鶴，以及當地嘅白酒同綠茶，都被融入到呢套視覺語言當中。六個輔助圖形配合主標誌，可以喺唔同場合廣泛應用。呢個設計取代咗之前一個吸引力有限嘅舊形象，並且更加適合數碼媒體嘅使用。

榮譽認可

關於A' Design Award 銅獎

Jingting Mountain Scenic Area 品牌形象是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Jingting Mountain Scenic Area 品牌形象將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Jingting Mountain Scenic Area 品牌形象出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
尺寸同包裝: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
標籤: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
生產技術: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
研究: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
靈感: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
項目時長: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
團隊成員: Designer: Kan Zhao