Zhejiang Gongshang University 嘅作品 CZBank Youth Speech Contest 活動視覺形象設計

由設計師 Zhejiang Gongshang University 創作嘅 CZBank Youth Speech Contest 活動視覺形象設計係備受推崇嘅 2024 A' Design Award 銅獎得獎作品，獲獎類別為平面設計。

銅平面· 2024

CZBank Youth Speech Contest 活動視覺形象設計

由 Zhejiang Gongshang University

客戶: CZBank

平面類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #153002 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 CZBank Youth Speech Contest 活動視覺形象設計

浙商銀行青年演講比賽是為浙商銀行主辦的年度青年演講活動所創作的主視覺形象設計。比賽主題為「傳承文化如根,創造更好未來」。設計將演講麥克風與樹根結合,以立體線條形式呈現,交織的形態與透明材質表達文化傳承的意涵。視覺形象延伸應用於活動海報、演講場地佈置及戶外宣傳,適用於媒體、網絡直播及現場使用等多種場合。

榮譽認可

關於A' Design Award 銅獎

CZBank Youth Speech Contest 活動視覺形象設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計CZBank Youth Speech Contest 活動視覺形象設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。CZBank Youth Speech Contest 活動視覺形象設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
標籤: Culture, Innovation, Competition
設計挑戰: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
研究: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
靈感: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
項目時長: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
操作流程: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
團隊成員: Designer: Kan Zhao