CDU Hamburg 品牌形象 by Politikwerft Designagentur

CDU Hamburg 品牌形象 by Politikwerft Designagentur is a highly esteemed winner of the very prestigious 2024 A' Design Award 鐵獎 in 平面設計 Competition Category.

鐵平面· 2024

CDU Hamburg 品牌形象

by Politikwerft Designagentur

Client: CDU Hamburg

A' Design Award 鐵獎 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #153650

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About CDU Hamburg 品牌形象

CDU漢堡係為德國漢堡一個地區性政黨開發嘅品牌形象設計。呢個形象設計以模組化結構為基礎,喺印刷同數碼媒體之間支援統一嘅視覺語言。文字圖形標誌將CDU嘅字母同漢堡嘅象徵符號結合埋一齊——一座有三座塔樓同兩粒星嘅城堡,置於深藍色圓形底面之上。圖形標誌亦可以獨立使用,而底面就可以填入圖像同色彩。設計團隊仲為所有組織單位建立咗響應式網站。

The Recognition

About the A' Design Award 鐵獎

CDU Hamburg 品牌形象是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計CDU Hamburg 品牌形象將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。CDU Hamburg 品牌形象因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
Dimensions & Packaging: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
Tags: Graphics, Illustration, Visual Communication Design, Brand Design
Production Technology: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
Design Challenge: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
Research: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
Inspiration: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
Project Duration: The project started in April 2022 in Hamburg and finished June 2023.
Operation Flow: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.