South China Book Festival 展覽設計 by Muchuan Xu, Junjie Li and Dongxi He is a highly esteemed winner of the very prestigious 2024 A' Design Award 鐵獎 in 展覽會設計 Competition Category.
鐵展覽會· 2024
South China Book Festival 展覽設計
by Muchuan Xu, Junjie Li and Dongxi He
Client: The Guangzhou Academy of Fine Arts & Vantree Design
A' Design Award 鐵獎 Winner in 展覽會 Category
Verified Award Winner
Verify Award Status for #154185The Design
About South China Book Festival 展覽設計
《南國書香節》係為喺廣州舉辦嘅一項公共文化活動而設計嘅展覽項目。展覽面積達9,050平方米，僅用兩日時間搭建完成。可回收模組化結構同數碼互動設備相結合，將實景與虛擬現實融為一體。空間佈局仿照陳氏書院「三進五間」嘅格局展開，六大主題分區以唔同花卉同色彩加以區分。開闊嘅視野同無障礙通道將各個分區串連成一條連貫嘅閱讀動線。
The Recognition
About the A' Design Award 鐵獎
South China Book Festival 展覽設計是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計South China Book Festival 展覽設計將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。South China Book Festival 展覽設計因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Since the project is a municipal public cultural event that attracts all citizen to participate, it adheres to the sustainable use of recyclable modeling devices and digital interactive experience equipment to display an immersive and diverse exhibition of real scenes and virtual reality. Compared with traditional paper book fair, the South China book festival’s deeply integration of digital technology and the substantial economy is more environmentally friendly and more in line with the trend of technological innovation.
- Dimensions & Packaging
- The exhibition area covers 9,050 square meters and only took two days to build. There are six themes corresponding to different colors of flowers and six "YUE".
- Tags
- Study room in the Flower City, Pre-plan, Order experience
- Production Technology
- Designers chose the unique and characteristic culture in Canton, The Chen’s Lineage Hall as prototype, forming a clear spatial circulation in the formal order of "Three entrances and five rooms". Combining different colors of flowers with six "YUE", corresponding to different floral languages and refined patterns also enhance the recognition of the exhibition area, symbolizing the historical imprint of urban reading from the past to the present and to the future.
- Design Challenge
- Because the exhibition returned with great expectations after three years and coincided with its 30th anniversary, the five-day "largest scale in history" festival took only one month from preparation to construction to the opening. How to make the it in-depth and meaningful within a limited time, set off Guangzhou's thousand-year cultural heritage and show one of the world's first tier cities, and make the effect of the space to be more hierarchical and orderly, is the focus of this design.
- Research
- Nodes of sensory experience are placed in the exhibition space to create a unique logical order in each area. In this way, the entire venue is connected to form a varied and complete order experience. "Study room in the Flower City", the interior design interprets and responds to the theme of the exhibition in an overall.
- Inspiration
- The creation of book is different from purely formal design, but aims to establish a coordinate system in space. Through the reference system of perception and order, we can learn from the inherent laws of spatial activities, 'pre-plan' the logic of streamlines, and find rich and identifiable spatial rhythms.
- Project Duration
- The South China Book Festival has been held from August 18 to 22, 2023, in Guangzhou. It only took about a month to design and only two days to build.
- Operation Flow
- The visual transparency of the space and the accessibility of the internal connect each zone together. These ultimately make external integrity, internal openness, and perceptual order jointly constitute the unique spatial rhythm of the South China book festival. Reading·National Reading: As the entrance space of the exhibition, the orange Punicagranatum symbolizes wealth and happiness, and the scroll-shaped bookshelf displays the new era themed publications.
- Team Members
- Muchuan Xu
Junjie Li
Dongxi He
Guanbao Ye
Fangtong Yi
Jiajun Yin
Xiaoao
Dongming Shen
Shangzhao Yang
Xingchen Song
Kebei Chen - Image Credits
- Copyrights belong to Vantree Design, 2023.
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