Geziwo Park Series 插畫系列 by Yao Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award 銀獎 in 平面設計 Competition Category.

銀平面· 2024

Geziwo Park Series 插畫系列

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

A' Design Award 銀獎 Winner in 平面 Category

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Colors

The Design

About Geziwo Park Series 插畫系列

鴿子窩公園系列係為鴿子窩公園創作嘅商業插畫。呢幅長卷作品分為三個部分。第一部分《神奇動物之夜》描繪咗月光灑落喺神秘森林之上，眾多雀鳥喺空中飛翔嘅景象。第二部分《夢境》色彩繽紛，當中融入咗鴿子窩公園嘅地標建築。第三部分《航行》描繪美人魚精靈喺蔚藍嘅海洋中暢泳，同時有一艘船駛向遠方。三個部分可以獨立使用，亦可以組合起嚟用喺明信片、海報同其他物品上。印刷作品尺寸為3.84米乘0.76米。

The Recognition

About the A' Design Award 銀獎

Geziwo Park Series 插畫系列是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Geziwo Park Series 插畫系列將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Geziwo Park Series 插畫系列是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Integrating humanistic and natural elements, we embark on a dream-making journey with the theme of Night of Magical Animals. The whole illustration is divided into three parts. Taking Night of Fantastic Animals as the first part, the moonlight illuminates the mysterious forest, with many birds flying through it. The second part is Dream, with many colors covering the whole picture, including many landmark buildings in GeziWo Park. Combining modern technology with ancient culture. The third part is Voyage. The mermaid elves are swimming in the blue ocean. The ship is sailing into the distance.
Dimensions & Packaging: The size displayed as a separate illustration work is 3.84m*0.76m using giclee technology.
Commercial applications vary in size depending on the type.
Tags: Illustrations, GeziWo, fantastic, dream
Production Technology: This long scroll piece can accommodate most size applications. These three parts can be used alone or in conjunction with other derivatives in subsequent commercial applications, such as postcards, posters and other creative works.
Design Challenge: The whole illustration is divided into three different styles parts. How to unify the styles of the picture is the challenge of project.
Research: A considerable amount of project information was collected in the early stage of the work. The natural features, architectural uniqueness, and humanistic features of Pigeon Nest Park were all reflected in the later drawings. Strive to ensure the unity of the picture and the unity of the theme.
In the middle of the project, drew a large number of line drawings and created separate layers for them to facilitate commercial use.
In the later stage of the project, not only completed the illustration content, but also created 4 IP characters and a set of vector graphics and text designs.
Inspiration: This design is a commercial illustration created for the IP Geziwo Park. It is inspired by the scenery and cultural landscape of Geziwo Park.
Project Duration: The project started in Beijing in June 2023 and ended in August 2023
Team Members: Original designer：Wu yao
Illustration designer:Zhang yuchen
Illustration designer:Xie boxing
Illustration designer:Shi huafeng
Graphic designer:Zheng ziyang
Graphic designer:Tan zhen
3D designer:Liao hao
Font designer：Liu xin