Wayang Golek 海報系列 by Mengyao Guo is a highly esteemed winner of the very prestigious 2024 A' Design Award 鐵獎 in 平面設計 Competition Category.

鐵平面· 2024

Wayang Golek 海報系列

by Mengyao Guo

Client: Mengyao Guo

A' Design Award 鐵獎 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #154256

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wayang Golek 海報系列

《哇揚戈列》係一個以印尼傳統同名木偶戲為基礎嘅平面海報系列。呢個系列透過大膽嘅色彩、精緻嘅圖案，同埋源自印尼藝術嘅強烈字體排版，將木偶形象呈現出嚟。插畫係用Adobe Illustrator製作嘅向量圖形，運用色塊呈現鮮艷嘅色調,再配以細緻嘅圖案工藝表現主題紋樣。數碼格式令作品可以喺唔同螢幕上縮放同分享，而唔會失去畫質。呢個系列嘅目標，係喺年輕一代之中重新喚起佢哋對哇揚戈列嘅興趣。

The Recognition

About the A' Design Award 鐵獎

Wayang Golek 海報系列是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Wayang Golek 海報系列將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Wayang Golek 海報系列因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The "Wayang Golek" project uniquely blends traditional Wayang Golek puppets with modern design. It employs vibrant colors, intricate patterns, and robust typography, reflecting the richness of Indonesian art. The series aims to rekindle appreciation for this cultural gem, especially among younger audiences, offering an innovative, contemporary approach to preserving and promoting traditional art forms.
Dimensions & Packaging: As digital creations, the "Wayang Golek" series offers scale, color adjustments, and design modification flexibility. Using Adobe Illustrator, a vector-based program, ensures high-resolution output for any size without losing quality. The color mode used was RGB. It can be easily converted to other color modes for digital screen displays. The files were saved in .ai format for easy editing and exported in .pdf and .jpeg formats for universal accessibility.
Tags: Wayang Golek, Cultural Communication, Graphic Poster, West Java, Adobe Illustrator
Production Technology: The "Wayang Golek" project utilized Adobe Illustrator for precision and control in crafting vector graphics, including color blocking to capture vibrant hues and detailed pattern design for intricate motifs. The strong typographical elements were carefully chosen. The design process was iterative, involving several rounds of feedback and refinement to preserve the puppet's unique attributes while encapsulating the cultural richness of traditional Indonesian art.
Design Challenge: The most challenging part of the "Wayang Golek" project was merging traditional Indonesian art with contemporary graphic design while maintaining cultural integrity. Balancing the historical and social perspectives of Wayang Golek with modern aesthetics required careful research and thoughtful design choices. Externally, ensuring the designs could be produced in various formats without losing quality was a technological challenge. However, using Adobe Illustrator allowed this versatility, providing the designs maintained their vibrancy and detail across platforms.
Research: Cultural and design research was conducted for the "Wayang Golek" series. The objective was to understand Wayang Golek's historical and cultural significance and how to translate these elements into modern graphic design. The methodology involved a literature review, a visual analysis of traditional Indonesian art, and a study of Wayang Golek's performances. Adobe Illustrator was the primary tool used for design creation. The designs were shared with a test audience, which included young Indonesian and international viewers, to gauge response. The positive feedback affirmed the project's success in making Wayang Golek more relatable to a modern audience. This approach could inspire similar projects, bridging the gap between traditional art forms and contemporary design.
Inspiration: The "Wayang Golek" project finds its inspiration in the historic art of Wayang Golek, a traditional Indonesian puppet theater. The project draws from the vibrancy and intricacy of Indonesian art, reflected in the designs' bold colors, complex patterns, and robust typography. It's driven by the mission to revive appreciation for this cultural gem among younger generations.
Project Duration: The project started and finished in the summer of 2022 and was exhibited in 2022 West Java.
Operation Flow: The "Wayang Golek" series, as digital artwork, is interacted with primarily visually. Viewers can explore the vibrant color palette, intricate patterns, and strong typography that echo traditional Indonesian art. While rooted in tradition, the designs are presented in a contemporary style, making them relatable to a modern audience. This fusion of old and new enhances viewer engagement, fostering an appreciation for Wayang Golek. The digital format also ensures easy sharing and display across various platforms and devices, improving accessibility and interaction.
Image Credits: Image #1: Creator (Designer and Illustrator), Mengyao Guo, Wayang Golek, 2022.
Image #2: Creator (Designer and Illustrator), Mengyao Guo, Wayang Golek, 2022.
Image #3: Creator (Designer and Illustrator), Mengyao Guo, Wayang Golek, 2022.
Image #4: Creator (Designer and Illustrator), Mengyao Guo, Wayang Golek, 2022.