由設計師 Yating Liu 創作嘅 Unicorn Rebrand 視覺識別係備受推崇嘅 2024 A' Design Award 鐵獎得獎作品，獲獎類別為平面設計。

鐵平面· 2024

Unicorn Rebrand 視覺識別

由 Yating Liu

客戶: Yating Liu

平面類別嘅 A' Design Award 鐵獎得獎者

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經驗證嘅獲獎者

驗證設計 #154412 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Unicorn Rebrand 視覺識別

設計師劉雅婷喺一個實驗性項目中，為紐約一架墨西哥食品車嘅品牌進行咗煥新設計。設計運用鮮明色彩同徽章元素嚟吸引年輕學生。喺標誌設計中，「Uni」代表大學（University），而「Corn」則代表塔可（Tacos）。深受年輕人歡迎嘅獨角獸主題，與品牌每週推出新口味嘅理念不謀而合。標誌創意地結合咗遵循西班牙文法嘅元素。菜單項目亦包含大學相關術語，確保整個視覺系統與品牌精髓緊密連繫。

榮譽認可

關於A' Design Award 鐵獎

Unicorn Rebrand 視覺識別是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Unicorn Rebrand 視覺識別將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Unicorn Rebrand 視覺識別因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
尺寸同包裝: Loyalty card 90mm x 54mm
標籤: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
生產技術: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
設計挑戰: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
研究: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
靈感: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
項目時長: The project started in July 2021 and finished in September 2021 in Beijing, China.
操作流程: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.