由設計師 Yiwen Zhang 創作嘅 Hand over Hand 品牌形象係備受推崇嘅 2024 A' Design Award 銅獎得獎作品，獲獎類別為平面設計。

銅平面· 2024

Hand over Hand 品牌形象

由 Yiwen Zhang

客戶: Hand over Hand

平面類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #154975 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

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設計

關於 Hand over Hand 品牌形象

《Hand over Hand》係為一間特殊教育服務機構所創作嘅品牌形象設計。呢個形象保留咗舊有標誌中手繪嘅手同書本元素,以延續品牌嘅一致性同個性。Analogue 呢款現代字體，線條帶有柔和曲線同高對比嘅字形，營造出親切友善嘅感覺。圓形同方形嘅幾何切割組合出平衡嘅版面構圖，反映出地域同人口嘅多元性。呢套視覺系統廣泛應用於社交媒體、網頁、電子書、戶外廣告、雜誌、包裝同名片等各種媒介之上。

榮譽認可

關於A' Design Award 銅獎

Hand over Hand 品牌形象是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Hand over Hand 品牌形象將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Hand over Hand 品牌形象出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
尺寸同包裝: The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
標籤: Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
生產技術: Adobe Creative Suite, Figma as the main development tool for this project.
設計挑戰: A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
研究: Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
靈感: To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
項目時長: The project started in July 2023 and finished in Sep 2023, in New York.
操作流程: Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
團隊成員: Yiwen Zhang - Creative Director, Brand Designer, Content Creator