由設計師 Sang Ryu 創作嘅 RE MAX Daelim 宣傳冊套裝係備受推崇嘅 2024 A' Design Award 銅獎得獎作品，獲獎類別為印刷設計。

銅印刷· 2024

RE MAX Daelim 宣傳冊套裝

由 Sang Ryu

客戶: RE/MAX Daelim

印刷類別嘅 A' Design Award 銅獎得獎者

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經驗證嘅獲獎者

驗證設計 #155961 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 RE MAX Daelim 宣傳冊套裝

此宣傳冊套裝專為RE MAX Daelim而設計,該公司為國際房地產特許經營品牌Real Estate Maximums(RE MAX)於南韓的新特許經營商。套裝包括韓文及英文雙語版本,以及一個文件夾,用以向潛在客戶推廣地產代理的銷售活動。設計師從與地產代理的合作中獲得啟發,管理特許經營產品的品牌傳播,以推廣其服務及業績表現。宣傳冊載有豐富的資訊內容,而文件夾則可容納銷售文件,以便進行客戶諮詢。

榮譽認可

關於A' Design Award 銅獎

RE MAX Daelim 宣傳冊套裝是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計RE MAX Daelim 宣傳冊套裝將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。RE MAX Daelim 宣傳冊套裝出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The designer and the realtors applied their expertise and experience in co-creating the collateral brief and deliverables. The bilingual editions are published to reach clients of all socioeconomic, geographic, and national backgrounds. The branded brochure and file folder promote the franchise as a powerhouse brand and the franchisee as a trusted operator. The brochure kit is designed to be all-inclusive, especially in empowering the realtors to perform a wider range of sales tasks.
尺寸同包裝: 210 x 297 mm
標籤: RE/MAX Daelim, Brochure, Co-Design, Sang Ryu
生產技術: The designer executed the brochure kit to communicate the franchise brand image and the franchisee service. The cover features the cityscape of Yeouido in Seoul, where the franchisee is headquartered, as a design motif. The spreads feature the slogans, reference map, graphic figures, alphabetically indexed tables, and brandmark elements as navigable section signposts. The brochure is saddle-stitched, finished with spot coating on its cover illustrations, and printed on A4-sized paper, along with the file folder.
設計挑戰: What real estate sales collateral is essential to the realtors' sales activities? How can the designs represent the realtors as deserving professionals? Where are the opportunities for co-design to make practical and meaningful impacts?
研究: The brochure kit is designed for RE/MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE/MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation.
靈感: RE/MAX Daelim briefed on the collateral to be used in their realtors' sales activities. It is a tool for them to build client relationships leading to increased commissions. As a result, the designer co-created their first brochure kit with about 20 realtors who participated. For the brochure, participants contributed original text and photos to publish translated editions. For the file folder, they expressed its need to carry up-to-date listings and contracts for client consultation.
項目時長: RE/MAX Daelim launched the brochure kit in South Korea in July 2023. The designer and the realtors participated in its co-creation from March to June 2023.
操作流程: The brochure kit is primarily used by the realtors for client consultations. With the brochure and file folder designs, they can locate information about their work, track records, and even research for sales purposes. The English edition is used to consult with clients and businesses at home and overseas. These opportunities come from the franchisee networks and client relations to utilize a translated edition as well as a PDF file.