Li Tiebin 嘅作品 Heu 70th Anniversary 標誌及視覺識別系統

由設計師 Li Tiebin 創作嘅 Heu 70th Anniversary 標誌及視覺識別系統係備受推崇嘅 2024 A' Design Award 銀獎得獎作品，獲獎類別為平面設計。

銀平面· 2024

Heu 70th Anniversary 標誌及視覺識別系統

由 Li Tiebin

客戶: Harbin Engineering University

平面類別嘅 A' Design Award 銀獎得獎者

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經驗證嘅獲獎者

驗證設計 #158079 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Heu 70th Anniversary 標誌及視覺識別系統

此設計成功展示了學校七十年的發展歷史。通過數據研究和校園考察，創新地運用圖騰手法表達敘事的故事線。設計融合了學校歷史文化和科研技術的元素，將圖像簡化成符號並重新組織以傳達信息。結合波浪線條，組成一個莊重的70標誌，提升了設計傳播的可讀性，向世界展現學校的獨特魅力和卓越成就。

榮譽認可

關於A' Design Award 銀獎

Heu 70th Anniversary 標誌及視覺識別系統是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Heu 70th Anniversary 標誌及視覺識別系統將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Heu 70th Anniversary 標誌及視覺識別系統是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: In 2023, Harbin Engineering University celebrated its 70th anniversary with the integration of historical elements of the university's development and symbolic graphics representing campus culture in the design of its anniversary logo and visual identity system. The aim was to showcase the university's unique charm and rich heritage while fostering a sense of unity and belonging among students and faculty, and collectively embracing a brighter future for the institution.
尺寸同包裝: The design specifications adhere to research, sketching, computer-aided design, ensuring compliance with printing standards, digital multimedia display specifications, and mold production manufacturing standards. In actual application and exhibition, it meets basic advertising display standards and construction display safety standards.
標籤: Logo, Visual Identity, Brand, Anniversary Celebration, University
生產技術: Simplify complex graphics into clean designs, combining multiple shapes to create new patterns. For flat applications, utilize printing techniques, while for three-dimensional applications, use 3D model files to produce 3D badges. The production process must consider various usage scenarios and technologies.
設計挑戰: Firstly, the school has a rich cultural and historical heritage. It's essential to extract representative elements and express them in tangible forms while maintaining a unified visual presentation technique. Secondly, integrating common aesthetic issues in art to achieve the perfect balance between artistic expression and practical application of the design work is crucial.
研究: The research and collection of historical and cultural information about the school yielded specific data for extracting design languages and elements. By delving into these elements, the school's visual identity was transformed into graphical representations, providing material for the subsequent development of cultural and creative products. This process established a comprehensive approach to school brand visual design.
靈感: The design integrates symbolic elements of the university's historical features and campus culture incorporating marine equipment and the school's historical heritage. The intertwining of wave-like lines forms a concise and dignified "70", complemented by the main building of the university and historical time points from 1953 to 2023, creating the visual representation of the logo design. The primary colors are blue and red, symbolizing the ocean and historical heritage.
項目時長: The project started in April 2022 in Shanghai and finished in July 2023 in Shanghai, and was exhibited in Harbin Engineering University in September 2023.
操作流程: The design project spanned one year, encompassing anniversary-related graphic prints, multimedia displays, and cultural and creative products. Both the design timeline and quality were crucial. With involvement from multiple stakeholders, effective coordination and communication with school departments facilitated the successful delivery of the design on the scheduled anniversary day, receiving acclaim.
團隊成員: Li Tiebin
圖片來源: Li Tiebin, 2022.