Dreavita Mental Wellness 品牌設計 by Cansu Dagbagli Ferreira

Dreavita Mental Wellness 品牌設計 by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2024

Dreavita Mental Wellness 品牌設計

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award 銅獎 Winner in 平面 Category

20,229

Verified Award Winner

Verify Award Status for #158644

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dreavita Mental Wellness 品牌設計

Dreavita係一個進步且包容嘅健康品牌。視覺識別設計講求敏銳、尊重同細心,反映咗品牌嘅包容性特質。設計概念源自大自然嘅力量,稱為「簡約啟發韌性」。由於大自然嘅紋理暗示住一致性、力量同成長,品牌設計旨在透過肯定語句同簡約設計手法傳遞呢啲訊息。插圖聚焦於大自然嘅紋理,展現重複同韌性如何成就人生嘅成功。

The Recognition

About the A' Design Award 銅獎

Dreavita Mental Wellness 品牌設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Dreavita Mental Wellness 品牌設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Dreavita Mental Wellness 品牌設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Dimensions & Packaging: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Tags: wellness, mental, health, psychology, identity, inclusive, community, nature
Production Technology: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Design Challenge: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Research: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Inspiration: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Project Duration: 2 months, 2023, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery