Fullspeed Network Technologies Hangzhou 嘅作品 Yuan Li Sheng Huo 品牌標誌設計

由設計師 Fullspeed Network Technologies Hangzhou 創作嘅 Yuan Li Sheng Huo 品牌標誌設計係備受推崇嘅 2024 A' Design Award 銅獎得獎作品，獲獎類別為平面設計。

銅平面· 2024

Yuan Li Sheng Huo 品牌標誌設計

由 Fullspeed Network Technologies Hangzhou

客戶: Meituan

平面類別嘅 A' Design Award 銅獎得獎者

15,249

經驗證嘅獲獎者

驗證設計 #159091 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Yuan Li Sheng Huo 品牌標誌設計

「源歷生活」係為一個提供精緻日常用品嘅零售品牌所創作嘅品牌標誌。標誌以一個由正方形切去三角形而形成嘅六邊形為基礎，塑造出一個令人聯想到可以盛載多種物品嘅盒子形狀。標誌內嘅圓形寓意小行星，同時呼應品牌名稱嘅讀音。主色調採用充滿活力嘅橙色，文字以流暢嘅線條同一致嘅傾斜角度勾勒而成。呢個標誌應用喺產品包裝上，有助於提升品牌喺年輕消費者中嘅識別度。

榮譽認可

關於A' Design Award 銅獎

Yuan Li Sheng Huo 品牌標誌設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Yuan Li Sheng Huo 品牌標誌設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Yuan Li Sheng Huo 品牌標誌設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: This logo is specially designed for the brand yuanlishenghuo, aiming to establish a youthful and vigorous brand image, promote a positive lifestyle, and meet the aesthetic needs of young people. It combines the brand name with a unique geometric shape, and takes a bright and vibrant orange as the main color, which is visually appealing. This also creates a lasting impression on consumers, thus improving the brand competitiveness in the market.
尺寸同包裝: Yuanlishenghuo targets young adults aged 20 to 35 as its core audience, who are predominantly keen on self pleasing consumption and are more willing to spend on daily goods with exquisite designs. To cater to their aesthetic preferences, the design team has created an aesthetically pleasing logo radiating vigor, which advocates for an optimistic attitude towards life.
標籤: logo design, vigor, refinement, super symbol, geometric elements
生產技術: The design team has cut triangles off from a square to form a hexagon as the background of the logo, making it more recognizable and impressive. A vibrant orange as the main color, and the brand name designed with fluid lines, imbuing the logo with a youthful vibe. Additionally, the strokes of characters maintain consistent slant angles, improving overall harmony.
設計挑戰: The biggest challenge of this project was aligning the logo with the brand image and concept. The design team has shaped the logo into a geometric figure reminiscent of box for storing articles of everyday use, which suggests that the brand boasts multiple core products featuring wide adaptability to various scenarios, embodying its goal of creating a refined collection store for daily essentials.
研究: As society rapidly develops and undergoes digitalization, young people are gradually becoming one of the major consumer forces. To cater to their aesthetic preferences and establish a brand image, the design team has crafted a logo using a vibrant orange, cute circles and a sharp geometric background, which blends modernity with vitality, leading to strong visual impact and reflecting the inclusiveness and creativity of the brand.
靈感: The Chinese character for yuan in the brand name yuanlishenghuo has the same pronunciation of circle in Chinese. Inspired by that, the logo incorporates circles reminiscent of small planets, which is interesting and pays a tribute to the movie Star Wars.
- The logo resembles a box able to contain multiple items. Such a design suggests that the brand boasts diverse products and can provide solutions for mainstream emergency scenarios.
項目時長: The project was designed in September, 2022 in Hangzhou, and launched in June, 2023 in Hangzhou.
操作流程: The brand can imprint this logo on product packaging, which enhances the visual appeal of the products and thus boosts brand recognition and competitiveness in the market. Furthermore, the vigorous logo can resonate emotionally with young people aged 20 to 35, increasing brand favorability and establishing an emotional connection between the brand and consumers.