Misteli Creative Agency 嘅作品 B For Good Leaders 視覺形象設計

由設計師 Misteli Creative Agency 創作嘅 B For Good Leaders 視覺形象設計係備受推崇嘅 2024 A' Design Award 銅獎得獎作品，獲獎類別為平面設計。

銅平面· 2024

B For Good Leaders 視覺形象設計

由 Misteli Creative Agency

客戶: Misteli Creative Agency

平面類別嘅 A' Design Award 銅獎得獎者

16,499

經驗證嘅獲獎者

驗證設計 #159250 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 B For Good Leaders 視覺形象設計

B For Good Leaders係一個全球商界領袖網絡嘅視覺形象設計。橙色作為主色調，帶出溫暖同快樂嘅感覺，並配搭一系列暖色調同圖案，反映出網絡入面人員同活動嘅多元性。中央嘅一隻眼睛代表咗網絡嘅願景同睇世界嘅方式。呢個形象識別應用喺網站、通訊同社交媒體上，亦都應用喺用可回收布料、可降解紙板同再生紙搭建嘅高峰會場館入面。

榮譽認可

關於A' Design Award 銅獎

B For Good Leaders 視覺形象設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計B For Good Leaders 視覺形象設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。B For Good Leaders 視覺形象設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: This movement is about prosperity, well-being, and the power of collective action. The chosen orange colour, a colour of warmth and happiness, matches this vision. This is complimented with an array of warm colours and joined by patterns which reflect the diversity of people and activities breathing life into this network. The result is a warm, inviting, diverse, and action-driven identity that matches the soul of the B for Good Network. The eye demonstrates the vision, and the unique way of seeing the world.
尺寸同包裝: The end-product was a collection of online and in-person communication. We created a website, newsletters, and socials. The event was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
標籤: Brand, network, B for Good, visual identity, summit, events, regenerative economy, b economy, business as a force for good
生產技術: The vision of the B for Good Leaders Network formed the foundation of the visual identity. The process began with delving into the essence of the network using the Misteli Identity Model- describing the people, the tone of voice, the DNA. For the summits in 2022 in Rome and 2023 in Amsterdam the identity was translated into communication tools such as a website, newsletters and all communication in Rome. It was also brought to life in the event halls using recyclable fabrics, easily biodegradable cardboard, and recycled paper, minimizing the environmental impact.
設計挑戰: This network presents a plethora of stakeholders, thought-leaders, and involved parties each with their own wishes and priorities. The visual identity needed to meet all these wishes and requirements, and unite a group of people under one brand.
研究: Misteli creative agency began by establishing the core identity of the B for Good Leaders network. This core identity - the DNA, tone of voice, and key benefits - forms the basis for the brand, visual identity, and strategy. A crucial part of this research is looking into the target audiences for the network and summit. The brand identity has the main functions of communicating the organisation, and attracting the key target audiences.
靈感: The B for Good Leaders Network is a vision of thousands of CEOs and world leaders joining to use business as a force for good. This is about knowledge sharing, connections, and making a collective difference to drive the B Economy forward. This strong mission needed a strong visual identity to match. Misteli creative agency is inspired to work with organisations who match their commitment to change and making a positive impact in the world.
項目時長: The project started in 2022 with the creation of the visual identity. In June 2022 the first summit was held in Rome, and in May 2023 the second summit was organised in Amsterdam. The third summit is currently being developed for the spring of 2024 in Amsterdam.
操作流程: Misteli creative agency believes in creating strong, bold visual identities that can be widely applied and translated into online and offline communication. Identities which are recognisable and reflect the core of the brand.