由設計師 Naseer Ahmed and Siva Teja Boddeti 創作嘅 Atria Convergence Technologies 電訊流動應用程式 係備受推崇嘅 2024 A' Design Award 銀獎 得獎作品，獲獎類別為 介面、互動及用戶體驗設計。
銀介面· 2024
Atria Convergence Technologies 電訊流動應用程式
由 Naseer Ahmed and Siva Teja Boddeti
客戶: Act
介面 類別嘅 A' Design Award 銀獎 得獎者
經驗證嘅獲獎者
驗證設計 #159375 嘅獲獎狀態設計
關於 Atria Convergence Technologies 電訊流動應用程式
Atria Convergence Technologies 係為電訊服務供應商而設嘅流動應用程式介面。呢個應用程式俾客戶喺同一個地方管理服務、裝置同付款。常用交易只需幾個步驟就完成,慳返唔少時間。清晰嘅資訊架構將內容有條理咁組織好,令每項功能都容易搵到。內容會根據用戶行為度身訂造,而忠誠獎賞計劃有助提升用戶參與度。應用程式亦包含保安功能,建立用戶信任。模組化結構令日後可以隨時加入新功能。
榮譽認可
關於A' Design Award 銀獎
Atria Convergence Technologies 電訊流動應用程式是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Atria Convergence Technologies 電訊流動應用程式將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Atria Convergence Technologies 電訊流動應用程式是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- This projects revolves around creating better user engagement through cross-selling and pushing new products, understanding customer expectations, expanding the app while maintaining strong functional performance, considering design expectations based on user personas and language, ensuring modularity, flexibility for future features, enabling discoverability of individual features, and making most used transactions minimal effort to save user time and buy time for other features.
- 尺寸同包裝
- not applicable
- 標籤
- Digital Product design, Telecommunications, ACT, Customer App, Mobile App
- 生產技術
- A thorough analysis of data collected from user research interviews, competitor analysis, and design audits was conducted to prioritize features, develop user journey maps, and establish user personas. Following this, an information architecture (IA) was crafted to systematically organize and categorize content, ensuring an intuitive structure for user navigation. Wireframes were created and designs for the screens were finalized by building on a visual design language suitable for their brand.
- 設計挑戰
- Because of time constraints, user research was unable to gather insights from a broad demographic of users representing different target audiences of act. Hence, the insights obtained were relatively limited in scope, primarily focusing on tier 1 users.
At each stage of wireframes, we validated our designs with the dev team to ensure that all the designs are catering to the existing database and apis as well. There were multiple decisions taken and iterations produced to validate those as well. - 研究
- The research aims to gather user feedback on act's platform, identifying areas for improvement and enhancing satisfaction and engagement. one-on-one interviews and usability testing provided personalized insights, revealing challenges like confusion during onboarding and trust issues with payment flow.
- 靈感
- Act fibernet developed the act app to improve user engagement and provide a seamless digital experience. by strategically promoting new products, enhancing wi-fi analysis, and aligning with user preferences, they aim to increase engagement. comprehensive user research, including analysis of competitors like airtel helped identify areas for improvement. furthermore, a design audit, competitor analysis were conducted to inspire improvements in user engagement, ensuring a smooth experience.
- 項目時長
- The project started in march 2023 and finished in september 2023 at lollypop design studio, Bangalore
- 操作流程
- This project enhanced act's customer experience by focusing on key aspects: personalization, user control & freedom, building trust, and interaction & incentivization. It included tailoring content based on user behavior, offering seamless management of services and devices, establishing trust through security and reliable support, and increasing engagement with features like gamification and loyalty rewards.
- 團隊成員
- Akshitaa Raj
Naman Trikala
Ishita Srivastava
Twinkle Budhraja
Rajabutheen HS
Gowtham Selvaraj
Muhammad Najah T P
Naseer Ahmed A
A Rajeev Radhakrishnan Nair
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