MG Next Generation 汽車伴侶應用程式 by Star and Saic Oimt

MG Next Generation 汽車伴侶應用程式 by Star and Saic Oimt is a highly esteemed winner of the very prestigious 2024 A' Design Award 金獎 in 介面、互動及用戶體驗設計 Competition Category.

金介面· 2024

MG Next Generation 汽車伴侶應用程式

by Star and Saic Oimt

Client: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

A' Design Award 金獎 Winner in 介面 Category

51,941

Verified Award Winner

Verify Award Status for #159578

View at A' Design Award Press Release Award Badge

Colors

The Design

About MG Next Generation 汽車伴侶應用程式

MG Next Generation 係一個專為車主而設嘅伴侶應用程式，適用於手機同智能手錶。呢個應用程式將多個地區性應用程式整合成一個全球產品。功能可以根據所在地區同車款作出調整，令每位車主都獲得一套個人化嘅工具。虛擬車庫入面會展示三維立體車輛模型，而六角形小工具則貫徹品牌形象。訪客模式俾未有車嘅人喺作出決定之前，可以率先探索主要功能。

The Recognition

About the A' Design Award 金獎

MG Next Generation 汽車伴侶應用程式是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計MG Next Generation 汽車伴侶應用程式將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。MG Next Generation 汽車伴侶應用程式激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The MG app is a mobile and watch companion for car owners. Our main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.
Tags: mobile, apple watch, 3D, car, automotive, companion app, design system, EV
Production Technology: We aimed to mimic real car experience digitally using a 3D model, giving users a real sense of their vehicle on their screens. We placed the car in a virtual garage inspired by futuristic and sci-fi concepts.
We adopted a clear black and white palette, with hints of metallic and vibrant orange for contrast. Elevating surfaces and visual effects added tangible materiality to the interface, intensified by fluid animations and interactions that emulate real-world functionality.
Hexagon widgets, echoing MG's logo, maintain coherence and reinforce the brand's identity.
Design Challenge: We've segmented users into two distinct groups: car owners and non-owners. Each group has unique informational needs and preferred functionalities.
For car owners, access is provided to a customizable My MG screen, offering swift vehicle control along with personalized features and essential data.
Non-owners utilize a guest mode to preview key features and gather information about MG cars. This mode enables potential buyers to explore the advantages of informed decision-making.
One of the significant challenges faced by the client was managing separate regional apps, leading to maintenance issues and limited scalability. In response, we executed a comprehensive revamp of the app's design approach to address this issue.
Research: Our team thoroughly analyzed vehicle-related apps, identifying market trends, strengths, areas for improvement, and potential innovations. We employed card sorting exercises to grasp user navigation preferences, collaborating with the client team to prioritize features aligning with business goals. Utilizing insights from these exercises, we crafted an interactive prototype showcasing 8 core use cases. Testing this prototype with car owners worldwide uncovered usability issues and app pain points. Leveraging these insights, we refined and improved the app's design to meet user expectations, ensuring a seamless and satisfying experience.
Inspiration: To address the scattered UX complexity present across multiple MG apps, our team developed a unified app using a modular approach. This design empowers users to customize features according to their location and specific vehicle model, delivering a personalized experience. The reimagined structure now incorporates all pre-existing functionalities, guaranteeing clarity, predictability, simplicity, scalability, and substantial value for both users and the business.
Project Duration: up to 6 month, China
Operation Flow: Incorporating real-life patterns and metaphors makes the design clear and intuitive. We based the placement of frequently used functions on user research and ergonomic principles, ensuring easy accessibility. Feedback from validation sessions led to refinements for more clear controls. Careful attention was given to the first-time experience to assist users in binding the car and exploring features. Furthermore, we introduced a guest mode, enabling potential buyers to explore the app's advantages for more informed decision-making. Finally, the watch app offers essential features precisely when users need them.
Team Members: Viacheslav Shkolnyi, Anastasiia Gryshchenko, Kate Hutenieva, Nikolay Apostol, Maryna Ionova, Ivan Shvarov, Bao Yidan, Tang Shenghao, Wu Donghai, Lu Min, Xu Jie, Ruan Bo
Image Credits: Star