由設計師 Livelyhood Ltd. 創作嘅 Catvas 貓抓板係備受推崇嘅 2024 A' Design Award 鐵獎得獎作品，獲獎類別為寵物護理設計。

鐵寵物護理· 2024

Catvas 貓抓板

由 Livelyhood Ltd.

客戶: Livelyhood

寵物護理類別嘅 A' Design Award 鐵獎得獎者

33,791

經驗證嘅獲獎者

驗證設計 #159966 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Catvas 貓抓板

Catvas係一款創新寵物產品，將貓抓行為從破壞性轉化為創意過程，讓人與貓能夠共同塑造生活空間。經過特別設計嘅雙層布料結構會隨住貓抓過程逐漸呈現出獨特嘅繪畫效果。更換後嘅布料抓板不再只係被丟棄嘅廢物，而係以更具藝術性嘅方式記錄同保存貓一生嘅痕跡，成為一份珍貴嘅紀念。

榮譽認可

關於A' Design Award 鐵獎

Catvas 貓抓板是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Catvas 貓抓板將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Catvas 貓抓板因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.
尺寸同包裝: 300 mm x 430 mm x 370 mm
標籤: Cat Painting, Pet Product, Co-creation Across Species
生產技術: Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.
研究: For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board.

For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things.
靈感: From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.
項目時長: The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.
操作流程: The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.
團隊成員: Mingye Wang
Xuyang Zhang
Xiaofang Li