Florist Wim Van Assem 品牌重塑 by Rebrandt is a highly esteemed winner of the very prestigious 2024 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2024

Florist Wim Van Assem 品牌重塑

by Rebrandt

Client: Rebrandt®

A' Design Award 銅獎 Winner in 平面 Category

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Verified Award Winner

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Colors

The Design

About Florist Wim Van Assem 品牌重塑

設計師為著名北荷蘭花藝師Wim van Assem創作咗全新嘅品牌形象，以慶祝佢嘅40週年紀念。目標係打造一個能夠概括佢充滿活力、前衛創新嘅花藝作品嘅形象。新設計設置喺古老歷史建築嘅大窗上，採用動感嘅絲帶圖案，反映Van Assem充滿活力、自由奔放嘅風格。

The Recognition

About the A' Design Award 銅獎

Florist Wim Van Assem 品牌重塑是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Florist Wim Van Assem 品牌重塑將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Florist Wim Van Assem 品牌重塑出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wim van Assem, one of the most progressive florists in North Holland, has significantly influenced Dutch floral art over the past 40 years with his unique style. For the designers the challenge was to develop a visual language for his 40th anniversary that matches his vibrant and uninhibited approach to flower arranging. The design, with eye-catching ribbons on the large windows of the historic building, instantly conveys the joy and free expression of his floral art.
Dimensions & Packaging: 4 Shopping windows 150cm by 250cm
Tags: Wim van Assem, Rebrandt, rebranding, branding, flowers, florist, Alkmaar, Fnidsen
Production Technology: Large, eye-catching lettering that had to be applied manually, featuring a dynamic shape that continues throughout, an old historical building, and a desired outcome of graphic, stylistic, and sleek visual language. Quite a challenge.
Design Challenge: It was a challenge to keep it simple if you still want to convey a lot from the character and content of this famous florist.
Research: The research focused on integrating modern design into historical contexts, aiming to bridge traditional aesthetics with contemporary graphic language. The objective was to understand how dynamic, eye-catching lettering could enhance an old building's charm while conveying the modern ethos of joy and creativity found in flower arranging.
Inspiration: With nature as the fundamental basis and dealing with it as a playground for creativity. The new identity was designed with the aim of conveying the joy and uninhibited expression of Wim van Assem's flower arranging. Inspired by the undisturbed energy and craftsmanship with which he continues to create unique combinations with flowers.
Project Duration: The designs can be seen at the old citycentre of Alkmaar, at Fnidsen, The Netherlands.
Operation Flow: The unique and eye-catching line play combines modern typography and graphic design in a historical setting.
Patents: All rights Rebrandt 2024
Team Members: Ruud Winder - Brand Architect and Designer
Peter Puntman - Motion Graphics
GCA Reclame - Signing
Image Credits: Photography: Keesnan Dogger