Rebranding Emplus Emplus 品牌識別 by Ruud Winder - Rebrandt® is a highly esteemed winner of the very prestigious 2024 A' Design Award 銅獎 in 平面設計 Competition Category.
銅平面· 2024
Rebranding Emplus Emplus 品牌識別
Client: Rebrandt®
A' Design Award 銅獎 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #160251The Design
About Rebranding Emplus Emplus 品牌識別
在瞬息萬變的世界中，醫療保健領域內病人的期望與需求亦不斷轉變。急症醫學部門必須率先預視醫療護理的變化。為持續掌握這個新領域的資訊，Emplus 提供培訓及指導服務。在設計中，急症醫學部門以典型的醫學十字呈現，但在缺失環節上加上一點。這個象徵意義代表 Emplus 所提供的缺失拼圖，亦同時展現於插圖之中。
The Recognition
About the A' Design Award 銅獎
Rebranding Emplus Emplus 品牌識別是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Rebranding Emplus Emplus 品牌識別將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Rebranding Emplus Emplus 品牌識別出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The world around us is constantly changing, and so are the demands of the patients, and the way we provide healthcare. Emergency Medicine was always and will always be at the forefront of healthcare. Emplus offers training courses for Emergency Medicine professionals. The essence of the Emplus identity design is to captured the dynamics and visualizing that missing piece that makes the difference. The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
- Dimensions & Packaging
- European DIN sizes.
- Tags
- EMplus, design, Ruud winder, emergency medicine, courses, The Netherlands
- Production Technology
- Digital and paperwork
- Design Challenge
- Keep it as simple as possible, but still telling so much, that's a challenge!
- Research
- The creative team has made endless test series to arrive at the correct layout and the right size of the dots.
- Inspiration
- Inspired by the visual language typically used in the medical world, the designer wanted to create new forms by abstracting the essence and delving deeper into simplicity. The combination of the red cross with a subtle aqua-colored dot creates a medical icon with the nuance of the 'missing piece' for which Emplus provides the training.
- Project Duration
- EMplus started in 2023 and will continue to grow the following years.
- Operation Flow
- The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
- Patents
- All rights: Rebrandt / Ruud Winder 2024
- Team Members
- ruud winder - branding Architect and Designer
peter puntman - Motion Graphics
linda kaandorp — dtp
veronica stroomer — Microsoft documents
simone winder — assistent designer - Image Credits
- All rights: Rebrandt / Ruud Winder 2024
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