由設計師 Jijing Ju 創作嘅 Journey To Lijiang 插畫系列係備受推崇嘅 2024 A' Design Award 鐵獎得獎作品，獲獎類別為平面設計。

鐵平面· 2024

Journey To Lijiang 插畫系列

由 Jijing Ju

客戶: Northeastern University of China

平面類別嘅 A' Design Award 鐵獎得獎者

10,200

經驗證嘅獲獎者

驗證設計 #160570 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Journey To Lijiang 插畫系列

《麗江之旅》係一系列以中國麗江呢座城市為主題嘅插畫作品。插畫以瓦貓呢個意象作為主要視覺元素，瓦貓係當地嘅文化象徵，喺作品入面擔當引路者嘅角色，帶領觀眾遊歷麗江嘅自然風光同民族傳統。傳統文化符號經過抽象化處理，並以現代視覺風格重新演繹。呢個系列運用向量設計軟件創作，並以高規格印刷技術製作完成，旨在提升大眾對當地文化嘅認知同保育意識。

榮譽認可

關於A' Design Award 鐵獎

Journey To Lijiang 插畫系列是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Journey To Lijiang 插畫系列將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Journey To Lijiang 插畫系列因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: This group of illustrations cleverly uses the image of a tile cat as the visual focus, closely connected to multiculturalism, creating a unique and emotional atmosphere, showcasing the magnificent natural relics and profound ethnic charm of Lijiang to the audience. Wa Mao not only serves as an emotional guide, but also carries the essence of Lijiang's traditional culture, and presents it in a modern aesthetic way, injecting new era connotations into Lijiang's humanities and natural culture.
尺寸同包裝: 3600 x 3600 pixels, 300dpi, RGB.
標籤: Cultural symbol, the Old Town of Lijiang, illustration, IP image, national style illustration
生產技術: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
設計挑戰: The difficulty lies in the abstract extraction and reorganization of Lijiang cultural symbols, combined with modern popular design trends and technological means through emotional interactive experience forms for dissemination, so as to keep up with the trend of the times, make progress in visual aesthetics, cultural inheritance, and form innovation, retain traditional charm, and keep up with the pace of aesthetic appreciation of the times.
研究: Lijiang, as a sacred land with many world cultural heritage sites, records the long history of human civilization development. Its unique geographical location, ancient town and district civilization, and natural scenery have nurtured Lijiang's unique material cultural heritage; The multi-ethnic environment and the skills passed down from generation to generation have also preserved rich intangible cultural characteristics for us, forming its unique cultural genes that should be protected and inherited, so that its culture does not disappear under the wave of commercial development and modern urbanization.
靈感: Using the cultural symbol of Lijiang's intangible cultural heritage, Wa Mao, as an index to connect the Lijiang cultural and tourism routes for illustration and image design. As a witness and guardian of the history of the ancient town, connect the diverse cultural landscapes of Lijiang. Using illustration language to express the outstanding talents of Lijiang, endowing traditional culture with new era connotations and modern forms of expression.
項目時長: Launched in China 2023.
操作流程: Abstract extraction and reshaping of cultural symbols, spreading the urban culture of Lijiang in a highly creative and modern aesthetic way. Deeply exploring the unique charm and profound heritage of Lijiang culture, it has aroused people's love and awareness of the protection of Lijiang urban culture.
圖片來源: Image #1 : Illustration Ju Jijing 2023.
Image #2 : Illustration Ju Jijing 2023.
Image #3 : Illustration Ju Jijing 2023.
Image #4 : Illustration Ju Jijing 2023.
Image #5 : Illustration Ju Jijing 2023.