Qujiang Light Rail 標誌設計 by Huang Yong is a highly esteemed winner of the very prestigious 2024 A' Design Award 銅獎 in 平面設計 Competition Category.

銅平面· 2024

Qujiang Light Rail 標誌設計

by Huang Yong

Client: Broaden

A' Design Award 銅獎 Winner in 平面 Category

14,798

Verified Award Winner

Verify Award Status for #160975

View at A' Design Award Press Release Award Badge

Colors

The Design

About Qujiang Light Rail 標誌設計

曲江輕軌係為中國西安一條輕軌交通綫而設計嘅標誌。呢個標誌運用五種顏色同簡潔嘅綫條,構成一部輕軌列車嘅形象。顏色方面,參考咗曲江地區多元豐富嘅文化特色。整體構圖突顯咗動感,清晰表達出呢條綫路嘅交通運輸功能。設計上將輕軌同西安嘅歷史底蘊連繫埋一齊。最終成品係一個視覺識別符號,向到訪嘅旅客展現曲江嘅風貌,亦為呢座城市帶嚟一個全新嘅標誌象徵。

The Recognition

About the A' Design Award 銅獎

Qujiang Light Rail 標誌設計是 A' Design Award 銅獎得主，這是授予以創造力、獨創性和敏銳見長的傑出設計的極具聲望的認可。銅獎得主是技藝嫻熟、創意驚人的作品，印證了其設計師豐富的經驗、想像力與機智。預計Qujiang Light Rail 標誌設計將成為一件備受推崇、令人欽佩且被珍愛的物品，兼具顯著的專業性與創新性。這件贏得 A' Design Award 銅獎的設計融入藝術、科學、設計和技術領域的最佳實踐，並因注重細節而出類拔萃。Qujiang Light Rail 標誌設計出色地滿足需求，觸動渴望，迷住情感，並吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo design of Qujiang Light Rail is simple and meaningful. The logo uses five colors to form the image of the light rail vehicle, implying the rich and colorful Qujiang culture. This design not only reflects the transportation function of the light rail, but also displays the cultural charm of Qujiang, adding a new city card to Xi'an and allowing the world to experience the excitement of Qujiang through the light rail window.
Tags: Qujiang Light Rail
Design Challenge: The logo design of Qujiang Light Rail took more than a year of in-depth research and careful polishing from project establishment to project bidding and final bidding. Every detail embodies the designer's ingenuity, and finally presents a logo that embodies the characteristics of the light rail. It also highlights the essence of Qujiang culture and adds a unique visual identity symbol to Qujiang Light Rail.
Research: In general, this logo design not only reflects the transportation function of Qujiang Light Rail, but also demonstrates its cultural value. In a unique and creative way, it closely connects the Qujiang Light Rail to the historical and cultural city of Xi'an, injecting new vitality and hope into the city's future development.
Inspiration: The light rail vehicles in the logo, with the clever use of colors and lines, show a sense of movement and vitality, as if they are carrying passengers through time and space, taking a glance at the history and culture of Qujiang for thousands of years. It is not only a transportation line, but also a window showing the charm of Qujiang to the world.
Project Duration: Xi'an, China
Team Members: Huang Yong

Read the Press Release