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Henry Moore Exhibition 視覺識別 by Yuxin Feng

Henry Moore Exhibition 視覺識別 by Yuxin Feng is a highly esteemed winner of the very prestigious 2025 A' Design Award 銀獎 in 平面設計 Competition Category.


銀平面· 2025

Henry Moore Exhibition 視覺識別

by Yuxin Feng

Client: Feng Yuxin Design

A' Design Award 銀獎 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #161057

Colors

The Design

About Henry Moore Exhibition 視覺識別

此亨利·摩爾展覽的視覺設計展現全面的設計手法,涵蓋海報及門票等傳統物料。此外,展覽更特設一系列獨特的文創產品,包括以亨利·摩爾標誌性雕塑為靈感的兒童鉛筆及繪畫本。透過將雕塑作品轉化為富趣味性的繪畫本,設計旨在激發兒童的創造力及想像力,讓藝術對年輕受眾更易接觸,並更具互動性。

The Recognition

About the A' Design Award 銀獎

Henry Moore Exhibition 視覺識別是 A' Design Award 銀獎得主,這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品,展現出其設計師傑出的專業技能、才華與敏銳。預計Henry Moore Exhibition 視覺識別將成為一件出色的典範之作,兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明,造福並拓展藝術、科學、設計和技術的界限。Henry Moore Exhibition 視覺識別是一件令人羨慕的創作,它喚起渴望,帶來積極的情感,並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This project merges art, design, and education to celebrate the timeless works of Henry Moore. The exhibition's visual identity is defined by traditional design elements such as posters and tickets, paired with an innovative collection of cultural and creative products. What sets this project apart is the transformation of Moore's sculptural artistry into interactive tools for children, such as drawing books and pencils. These products not only honor the legacy of Henry Moore but also inspire a new generation of creativity, making the exhibition both culturally enriching and uniquely engaging.
Dimensions & Packaging
Minimum height of the logo: 10 mm
Tags
Logo, Art, Graphic design
Production Technology
The design and production of the accompanying exhibition visual cultural and creative products have fully taken into account the use of safe and healthy materials.
Design Challenge
The challenge in design lies in accurately and intuitively conveying the personal characteristics of the exhibiting artist and applying them to all exhibition designs and cultural and creative products.
Research
By designing accompanying exhibition cultural and creative products, it enhances the broad participation of various groups. Artworks are not only meant to be appreciated, but children can also learn about and engage with the exhibition through these cultural and creative products.
Inspiration
The design inspiration comes from Henry Moore's classic sculpture work, "Reclining Figure." Its overall form is streamlined, resembling the letter "M," which corresponds to Moore's English initial "M." It cleverly integrates its representative features into a logo graphic, possessing strong recognizability.
Project Duration
The project starts in July 2021 and ends in August 2021 in Nanjing, China
Operation Flow
The design effectively conveys Henry Moore's personal characteristics, with minimalist lines outlining key information, enhancing recognition, and possessing a visually captivating appeal that can be widely disseminated.
Team Members
Yuxin Feng
Image Credits
Photographer Yuxin Feng, 2023

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