M-N Associates 嘅作品 Giao Hang Tiet Kiem 品牌設計

由設計師 M-N Associates 創作嘅 Giao Hang Tiet Kiem 品牌設計係備受推崇嘅 2024 A' Design Award 銀獎得獎作品，獲獎類別為平面設計。

銀平面· 2024

Giao Hang Tiet Kiem 品牌設計

由 M-N Associates

客戶: M — N Associates

平面類別嘅 A' Design Award 銀獎得獎者

113,948

經驗證嘅獲獎者

驗證設計 #161550 嘅獲獎狀態

訪問網站喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Giao Hang Tiet Kiem 品牌設計

Giao Hang Tiet Kiem (GHTK) 品牌設計的轉型真實地呈現越南交通與文化。設計靈感源自電單車車輪及小巷地圖,重新設計的標誌字體與「自信微笑」圖標透過數碼整合傳遞喜悅與信心。動態字體設計反映越南城市景觀的動感活力,旨在數碼時代與本地受眾產生共鳴。這創新手法平衡了傳統與現代化,捕捉了越南充滿活力的都市生活精髓。

榮譽認可

關於A' Design Award 銀獎

Giao Hang Tiet Kiem 品牌設計是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Giao Hang Tiet Kiem 品牌設計將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Giao Hang Tiet Kiem 品牌設計是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
尺寸同包裝: Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings
標籤: branding, logistic, dynamic, vietnam, green, digital
生產技術: We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
設計挑戰: GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
研究: This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
靈感: Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
項目時長: The project was done within 6 months and was launched officially February 2024
操作流程: We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.
團隊成員: Creative Director: Duy — N
Digital Director: Anh Nguyễn
Designer: Phúc Trần
Producer: Quân Nguyễn, An Phạm
Project Manager: M — Lan
Portfolio Photography: Wing Chan
Digital Retoucher: An Nguyễn, Phúc Trần
Footage Documentary: GHTK
Model: Lâm Uy Huỳnh