Nexus 空間品牌體驗 by Responsive Spaces is a highly esteemed winner of the very prestigious 2025 A' Design Award 鐵獎 in 介面、互動及用戶體驗設計 Competition Category.

鐵介面· 2025

Nexus 空間品牌體驗

by Responsive Spaces

Client: DC Tower

A' Design Award 鐵獎 Winner in 介面 Category

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Verified Award Winner
Verify Award Status for #162496

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Nexus 空間品牌體驗

喺奧地利最高嘅建築物維也納DC Tower內部嘅中心位置,Responsive Spaces創建咗一個品牌空間嚟體驗呢座大樓嘅價值:The Nexus呈現咗一個休息、連結同重新連結嘅地方。呢個媒體裝置運用數碼資訊、聲音同燈光,帶領訪客展開一段充滿視覺張力嘅旅程,並喺情感上將佢哋與呢座建築嘅靈魂連結起嚟。額外嘅觸控介面讓賓客可以自行探索所有內容。當數碼內容播放時,色彩編碼並與時間同步嘅燈光圖案會充滿整個空間。

The Recognition

About the A' Design Award 鐵獎

Nexus 空間品牌體驗是 A' Design Award 鐵獎得主，這是授予滿足人們對設計精良的創作所期待的專業與工業要求的優良設計的聲望認可。鐵獎得主展現出其創作者的高超技藝、高度專業化、專家級的理解力和創造能力。預計Nexus 空間品牌體驗將成為一件備受推崇、令人欽佩且被珍愛的創作，既實用又創新。這件贏得 A' Design Award 鐵獎的設計整合了行業最佳實踐，並擁有與專業知識和才華相結合的稱職技術特性。Nexus 空間品牌體驗因其嚴謹而受到尊重，旨在提供有助於讓世界變得更美好的生活品質改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Nexus is a central location inside the highest building in Austria, the DC Tower in Vienna, that is designed to bring its brand to life. This media installation takes visitors on a visually charged journey through the towers values and beliefs. Light emotionalizes those values with unique intensity while an interactive tablet allows individual exploration.
At the heart of the DC Tower, the Nexus is intended to inspire every time. The selected themes flood the room in colour-coded patterns to support the digital information on the display.
Dimensions & Packaging: The room as the size of approximately 3 meters in width and 12 meters in length
Tags: Brand Experience, Light Installation, Interactive Installation, Immersive Brand Space
Production Technology: A 75'' display, 48x RGB LED luminaires, foil wrapping and 8x light boxes specially developed for the room to visually redesign the (previously visible and unattractive) rear of the hotel lifts.
An iPad allows the interaction by visitors.
Design Challenge: The biggest challenge of this project was the fact, that the space and its situation were given and not allowing regular ways of creating a brand space.
Therefore we created this design, utilizing the backside walls of the existing elevators by adding designed lightboxes, that feature in total 48 meters of controllable Led lights inside of them. This way, we were able to flood the room emotionally. It enabled us to create an immersive space, although we just used one digital display to communicate all relevant information.
Research: No particular research was needed for this projects. Its main purpose is brand staging and the goal to create an additional highlight experience for tenants and visitors alike.
Inspiration: The DC Tower is unique building in Austria featuring an iconic facade that pays homage to the Danube that flows right next to it. The tower management has a strong believe in its values and wanted to communicate these to all visitors and tenants.
An empty space on ground level should become the new emotional center of the tower and allow all visitors to experience the unique mindset of the tower and its values.
Project Duration: The project started in Oktober 2023 and finished in April 2024 in the DC Tower in Vienna, Austria.
Operation Flow: The room communicated with visitors on its own by using the light installation to delivery different brand values. Nevertheless, an iPad on the entry point of the room allows visitors to actively choose between the core topics and trigger them on demand. This feature is particularly important for guides, that start their many tours through the whole tower in this room, from now on.
Patents: none
Team Members: Creative Lead: Markus Pargfrieder
Design Lead: Julian Reil
Motion Design: Christian Renner
Print Design: Nathalie Kronberger
Development/Programming: Julian Reil
Image Credits: Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder

Video (Link): Video & Audio: das narrativ