Shougang Soreal Xr Park 體驗園區室內設計 by Xiao Ye, Lyu Xiaozhuo and Hao Xin

Shougang Soreal Xr Park 體驗園區室內設計 by Xiao Ye, Lyu Xiaozhuo and Hao Xin is a highly esteemed winner of the very prestigious 2025 A' Design Award 銀獎 in 室內空間及展覽設計 Competition Category.

銀室內· 2025

Shougang Soreal Xr Park 體驗園區室內設計

by Xiao Ye, Lyu Xiaozhuo and Hao Xin

Client: Beijing Dang Hong Qi Tian International Culture & Technology Development Group Co., Ltd.

A' Design Award 銀獎 Winner in 室內 Category

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The Design

About Shougang Soreal Xr Park 體驗園區室內設計

首鋼SoReal XR樂園係一個位於北京嘅室內同展覽空間。樂園座落喺一個前工業遺產場地。原有建築形態得以保留，設有一座六層主樓同一座三層副樓，內部互相連通。結構改造、金屬漆料同不鏽鋼板營造出科幻氛圍。虛擬實境、擴增實境、動作追蹤同空間感應技術支援互動內容。靈活嘅動線同主題分區引導遊客遊覽整個樂園。

The Recognition

About the A' Design Award 銀獎

Shougang Soreal Xr Park 體驗園區室內設計是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Shougang Soreal Xr Park 體驗園區室內設計將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Shougang Soreal Xr Park 體驗園區室內設計是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The park integrates the historical culture of the industrial heritage site with modern sci-fi elements for an experience that transcends time and space. It preserves the original form and utilizes innovative structural transformations and materials to ensure versatility and visual appeal. The design team has cleverly crafted flexible pathways and thematic zoning to provide an unlimited and virtualized free experience.
Dimensions & Packaging: Architecture: It consists of a main building and a side building. The former retains an original building form - a six-storied columnar shape, and the latter is a three-storied cuboid block, both of which are connected internally.
Spatial design: The main structure totaling 6 floors is independent, the southern building is 33m high, and the northern building with 4 floors is terraced while maintaining a coherent appearance.
Tags: Digital economy, industrial heritage site, artificial intelligence, spatial computing, immersive experience, sci-fi world, interactive devices, role setting, the integration of technology, and cultural inheritance.
Production Technology: The park uses several cutting-edge technologies, such as depth camera-based human action recognition, eye movement tracking, leap motion technology, and real-time computing somatosensory interaction systems, combined with 5G + Bluetooth AOA technology, to achieve navigation via the mobile phone APP and accurate positioning. The metallic and artistic paints and stainless steel plates have undergone various techniques to create a unique atmosphere.
Design Challenge: The design of the Shougang SoReal XR Park encountered many challenges, such as design orientation, complex structural transformation, and structural design. The design team successfully navigated these obstacles through thorough design analysis, advanced technology integration, and the utilization of innovative materials. This resulted in the creation of an immersive space that emanates a sci-fi ambiance, uniquely blended with elements reflecting Chinese characteristics.
Research: The program team delved deep into the architectural site, Shougang industrial heritage site, and the living ambiance in Beijing City, leading to the establishment of the park's orientation. In collaboration with professional manufacturers and structural design specialists, we've resolved intricate obstacles and realized our design vision in terms of structural transformation and structural design.
Inspiration: The design inspiration is derived from the respect for the industrial heritage site and the aspiration for future technology. In light of the burgeoning digital economy, this project endeavors to venture into innovative digital realms that seamlessly blend the past with the future, as well as culture with technology, thus giving rise to an entirely novel sci-fi universe.
Project Duration: The project started in 2023 in Beijing.
Operation Flow: We've integrated several products through virtual reality, augmented reality, and other technologies. Together with spatial sensing and data analysis capabilities, this park provides a more intelligent and interactive experience. At the same time, AI algorithms can analyze user preferences and emotional states to auto-generate multiple storylines, allowing users to choose according to their preferences.
Team Members: XlAO Ye, LYU Xiaozhuo, HAO Xin
Image Credits: Beijing Dang Hong Qi Tian International Culture & Technology Development Group Co., Ltd.