Fiery Spark Feifei 品牌角色 by Fei Tian, Ning Huang and Wenqing Zhu

Fiery Spark Feifei 品牌角色 by Fei Tian, Ning Huang and Wenqing Zhu is a highly esteemed winner of the very prestigious 2025 A' Design Award 銀獎 in 廣告設計 Competition Category.

銀廣告· 2025

Fiery Spark Feifei 品牌角色

by Fei Tian, Ning Huang and Wenqing Zhu

Client: iflytek Co.,Ltd.

A' Design Award 銀獎 Winner in 廣告 Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Fiery Spark Feifei 品牌角色

火花飛飛（Fiery Spark Feifei）係為人工智能領域公司科大訊飛（iFLYTEK）創作嘅品牌角色。呢個角色造型簡潔，線條流麗，外形親切友善。以白色為主色調，象徵人工智能領域嘅無限可能，而點綴色就取自品牌標誌。火花飛飛喺公司網站同應用程式上擔任在線助手，提供問答服務。呢個角色亦會出現喺文創產品、宣傳活動同展覽之中。

The Recognition

About the A' Design Award 銀獎

Fiery Spark Feifei 品牌角色是 A' Design Award 銀獎得主，這是授予頂級、華美而令人印象深刻的設計的極為崇高的認可。銀獎得主是極其卓越、極具創造力的作品，展現出其設計師傑出的專業技能、才華與敏銳。預計Fiery Spark Feifei 品牌角色將成為一件出色的典範之作，兼具非凡的專業性與深刻的創新性。這件贏得 A' Design Award 銀獎的設計是一項備受矚目、令人欽佩的發明，造福並拓展藝術、科學、設計和技術的界限。Fiery Spark Feifei 品牌角色是一件令人羨慕的創作，它喚起渴望，帶來積極的情感，並激發驚嘆與讚嘆。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fiery Spark Feifei is derived from iFLYTEK's deep insight and profound vision for AI. As the visual focus, Fiery Spark Feifei symbolizes Artificial Intelligence (AI), expressing iFLYTEK's mission of promoting tech progress and building a better world. The iFLYTEK Spark logo on the backdrop consists of variants of letters“A” and “I”, which epitomize the word AI, echoing the enterprise's field of operation. It uses a fire-like form to highlight the brand's concept of empowering the world with AI.
Dimensions & Packaging: Fiery Spark Feifei provides innovative technological solutions for the development community to facilitate technological communication and knowledge sharing. It also brings intelligence and convenience to consumers. Fiery Spark Feifei appears online and offline through various channels to enhance people's recognition of AI technologies, promoting social development to build a better world.
Tags: IP character design, dynamic but amiable appearance, functional but aesthetic design, flexibile and expandable, intelligent assistant, connection of brand and users
Production Technology: Fiery Spark Feifei takes white as the dominant color, meaning infinite possibilities in the AI industry and expressing the brand's open attitude toward users, so everyone can be a co-creator using their imagination and creativity. It is also decorated with the iconic colors of its brand logo to preserve its technological nature and improve its brand recognition, exuding a minimalist aesthetic.
Design Challenge: The challenge is how to create a brand-featured IP character that can convey the brand's core values. Fiery Spark Feifei, as the visual focus of this IP character, symbolizes that Artificial Intelligence (AI) is just like a superman rushing out of the sky with great momentum. And the fire-like iFLYTEK Spark logo on the backdrop echoes the enterprise's field of operation. The whole IP character highlights the brand's constant pursuit of innovation and confidence in leading the AI industry.
Research: Amid the fast-paced growth of AI technology, iFLYTEK rolls out the IP character Fiery Spark Feifei to help convey its brand core values. Fiery Spark Feifei is not only an epitome of iFLYTEK's brand image, but also an embodiment of the brand's mission of building a better world with AI technologies. Fiery Spark Feifei utilizes sleek lines to create a dynamic and amiable IP character, reflecting iFLYTEK's constant pursuit of innovation, openness, and inclusiveness.
Inspiration: Fiery Spark Feifei is an IP character of iFLYTEK, aiming to spread the brand concept of empowering the world with AI to build a better world. It boasts a minimalist brand-featured appearance, offering an amiable visual experience and bridging the gap between the brand and its users. It presents in multiple forms to highlight iFLYTEK's mission of providing AI services, thus enhancing users' brand recognition.
Project Duration: The project started in February 2024 in Hefei.
Operation Flow: Fiery Spark Feifei acts as an online intelligent assistant in iFLYTEK's official website and applications, delivering intelligent but personalized Q&A services. In addition, it presents in tangible forms in the real world through a range of cultural and creative products, introducing the brand to people in various campaigns and exhibitions to strengthen the corporate identity and brand affinity.
Team Members: Fei Tian, Ning Huang, Wenqing Zhu
Image Credits: iflytek Co.,Ltd.