由設計師 Centrick Marketing Solutions LLP 創作嘅 Monumental Hello Advertising 係備受推崇嘅 2025 A' Design Award 金獎 得獎作品，獲獎類別為 廣告設計。
金廣告· 2025
Monumental Hello Advertising
由 Centrick Marketing Solutions LLP
客戶: Centrick Marketing Solutions LLP
廣告 類別嘅 A' Design Award 金獎 得獎者
經驗證嘅獲獎者
驗證設計 #169746 嘅獲獎狀態設計
關於 Monumental Hello Advertising
Vespa's classic silhouette is unmistakable, even without its logo. To mark the launch of dealerships across India, Centrick spotlighted iconic landmarks that capture the essence of each city. With striking illustrations and dynamic typography, Centrick reinterpreted these monuments using Vespa's signature bold colour palette each shade embodying the city's unique vibrancy and spirit.
榮譽認可
關於A' Design Award 金獎
Monumental Hello Advertising是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Monumental Hello Advertising將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Monumental Hello Advertising激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。
設計背後
新聞資料包
由設計師提供嘅製作人員名單、團隊成員同技術詳情。
- 獨特屬性
- Vespa’s timeless design is instantly recognizable, even without its emblem. To celebrate dealership launches across India, Centrick chose iconic monuments that define each city’s spirit. Through bold illustrations and expressive typography, we reimagined these landmarks in Vespa’s signature vibrant palette with each hue reflecting the energy and character of its city.
- 尺寸同包裝
- A3 size posters 29.7 cm wide and 42 cm high Full page News paper advertisements 33 cm wide and 52 cm high Post Cards in 14.8 cm wide by 21 cm high
- 標籤
- Design, Advertising, Typo, Illustration.
- 設計挑戰
- Spanning 3,214 km north to south and 2,933 km east to west, India boasts 28 states, 8 union territories, and nearly 4,000 cities. Curating iconic monuments for each Vespa dealership was a formidable challenge, demanding meticulous precision in composition, illustration, and style to align with Vespa’s Italian heritage and India's local aesthetic and palette.
- 靈感
- India is a canvas of rich design, architecture, and aesthetics, where monuments don’t just mark history, they define identity. Some, like the Taj Mahal, stand as symbols of an entire nation. Vespa, too, is an icon, its timeless silhouette woven into the very fabric of India’s scooter culture. To celebrate new dealerships across the country, Centrick fused these elements into bold, vibrant graphics as a tribute to the visual language of its city, blending heritage in Vespa’s unmistakable style.
- 項目時長
- The project started in November 2024 in Mumbai and finished in December 2024 in Mumbai.
- 團隊成員
- Roy Menezes,
Malavika Shah,
Yash Chauhan,
Niel Thakkar,
Arunima Bhatnagar,
Shalmali Lugade,
Siddharth Pandit
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