金 廣告 · 2025
Pepsi Smart Can 互動飲品罐
by PepsiCo Design and Innovation
- A' Design Award 金獎 2025 in 廣告
- Estimated Number of Design Views: 48,952
- Verification code FBC1D78C6E · Verify this award
Colors
About Pepsi Smart Can 互動飲品罐
Pepsi Smart Can 係一款互動飲品罐，同時亦係一個數碼平台。呢個罐透過數碼入口將用戶連繫到各種內容，提供持續不斷嘅體驗，而唔係短暫嘅推廣活動。Pepsi Smart Can 係為咗紀念 Pepsi 全球品牌形象革新而創作。呢個平台會根據個人興趣分享內容，例如音樂、體育、美食同時尚。本地創作者可以為自己嘅社群協助打造同 Pepsi 相關嘅內容。設計嘅目標係支持互動式故事敍述，令影響力超越單一宣傳活動而持久延續。
About the A' Design Award 金獎
Pepsi Smart Can 互動飲品罐是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Pepsi Smart Can 互動飲品罐將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Pepsi Smart Can 互動飲品罐激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。
Press Kit
- Unique Properties
- In a world where digital noise can be overwhelming, the Pepsi Smart Can emerges as a refreshing innovation. As the first of its kind, the Pepsi Smart Can invites a new generation—those thirsty for more—to explore unique experiences. Initially conceived to celebrate the launch of the global Pepsi redesign, our Global Beverage team developed a unique, always-on platform that sets the stage for the future of interactive storytelling.
- Inspiration
- We saw a common issue: promotional items often shine brightly but can quickly fade after their moment in the spotlight. With the Pepsi Smart Can, we wanted to create a digital portal that embodies our brand’s dynamism. We set out to build a unique way to share content tailored to people’s passions, like music, sports, food, and fashion. Local creators will have the opportunity to collaboratively shape Pepsi-related content that speaks to their communities.
