由設計師 Ying Song Brand Design Shenzhen Co, Ltd 創作嘅 Moutai Shengyue Flying Fairy 酒類包裝係備受推崇嘅 2025 A' Design Award 金獎得獎作品，獲獎類別為包裝設計。

金包裝· 2025

Moutai Shengyue Flying Fairy 酒類包裝

由 Ying Song Brand Design Shenzhen Co, Ltd

客戶: Kweichow Moutai Co.,Ltd.

包裝類別嘅 A' Design Award 金獎得獎者

134,870

經驗證嘅獲獎者

驗證設計 #169249 嘅獲獎狀態

喺 A' Design Award 查看新聞稿獎項徽章

色彩

設計

關於 Moutai Shengyue Flying Fairy 酒類包裝

茅台笙樂飛天係一款中國白酒嘅包裝設計。設計靈感源自敦煌壁畫中嘅飛天形象,特別係莫高窟第401窟嘅樂神,佢手持笙樂器,姿態優雅。主色調採用絳紗呢種中國傳統色彩,金屬瓶蓋圖案就用傳統琺瑯工藝製成。包裝盒由右側開啟,內部設有雙層雲紋結構。整套包裝尺寸為140乘105乘280毫米,採用紙張、陶瓷同金屬材質。

榮譽認可

關於A' Design Award 金獎

Moutai Shengyue Flying Fairy 酒類包裝是 A' Design Award 金獎得主，這是授予一流、絕妙而傑出設計的極為崇高的認可。金獎得主是極具創新、極富遠見且璀璨奪目的創作，反映出其設計師的天才、智慧與才幹。預計Moutai Shengyue Flying Fairy 酒類包裝將成為一項備受讚譽、引領潮流、氣勢恢宏的發明，帶來前所未有的價值。這件贏得 A' Design Award 金獎的設計是一個壯觀而受人敬重的項目，極大地造福並拓展藝術、科學、設計和技術的界限。Moutai Shengyue Flying Fairy 酒類包裝激起強烈的渴望，喚起激情，鼓勵創造力，令我們著迷。

設計背後

新聞資料包

由設計師提供嘅製作人員名單、團隊成員同技術詳情。

獨特屬性: The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
尺寸同包裝: A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
標籤: Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
生產技術: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
設計挑戰: How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
研究: Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
靈感: The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals.
項目時長: The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
操作流程: The box is opened from the right side, and the bottle is opened from the top metal cap
團隊成員: Shuo Yu
Yingsong Chen
Wenbing Cheng
longKun Zou
Huandi Li
圖片來源: Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024